18 Outlooks for 2018

Here’s to a prosperous and fulfilling New Year! After spending the holidays getting recharged and ready to serve our amazing clients, we just had to share some sources of our inspiration for 2018.

Our “18 Outlooks for 2018” range from all business to lighthearted to inspirational. Discover new ideas, trends and events to help you develop your own 2018 outlook.

 

50 Big Ideas for 2018

By Chip Cutter and Laura Lorenzetti Soper

Source: LinkedIn.com

First up, “50 Big Ideas for 2018” include from LinkedIn.com. Hard to imagine a post that includes predictions for just about everything including gene editing, secret hotels, Amazon HQ2 (Atlanta has our vote!) and more, but these authors manage to hit all the hot spots. Check it out here.

 

Book Your Calendar

Source: New York Times Book Review

We’re avid readers here at Poston Communications and thankfully the New York Times Book Review has created “Book Your Calendar.” Subscribe to this handy calendar of literary events in 2018, including new books, festivals, film adaptations and more.

 

The Essential Creative Trends for 2018

Source: Storyblocks.com

According to the “2018 Trends Guide” from stock image purveyor Storyblocks, we can expect to see awe-inspiring cityscapes, pictures of real people with #nofilter and simple, natural imagery and designs this year. Get inspired here.

 

What’s Hot & What’s Not in the Legal Profession

By Robert Denney

Source: RobertDenney.com

No outlook would be complete without Robert Denney’s input. Here’s his 29^th and final annual report of “What’s Hot & What’s Not in the Legal Profession.” Notable items for the legal industry include DOJ enforcement of standards for website accessibility, increase in virtual offices/working from home arrangements and artificial intelligence.

 

25 Places You Need to Visit in 2018

By Bobbie Edsor

Source: Business Insider

Is travel part of your 2018 outlook? From warm and sunny to busy and bustling, here’s Business Insider’s take on the “25 places you need to visit in 2018.”

 

Legal Industry Trends for 2018

Source: Law.com

Back to the legal industry… according to The American Lawyer reporters, there are several key trends from last year that will carry over well into 2018. (Content available with a Law.com subscription.)

 

Year of the Dog

Source: The Metropolitan Museum of Art

This Lunar New Year, which begins on February 16, is the Year of the Dog. According to the East Asian zodiac, people born in this year are considered active, loyal and vigilant. To celebrate, The Met Fifth Avenue will present an exhibition that illustrates the dog’s close association with Chinese daily life. Whether you’re born in a dog year or just love dogs, plan your visit here.

 

How to Drive Your Firm to Digital Marketing Success in 2018

Source: LegalMarketing.org

We always look forward to the Legal Marketing Association Social & Digital Media Special Interest Group’s “12 Days of Social & Digital Media” series. This year’s edition is full of information to help you leap into 2018 and land on solid digital ground.

 

Ultra Violet: Pantone’s 2018 Color of the Year

By Joanna Ruck

Source: TheGuardian.com

According to Pantone, Ultra Violet symbolizes experimentation and non-conformity, and inspires individuals to imagine their unique mark on the world, and push boundaries through creative outlets. Color us Ultra Violet in 2018!

 

2018 Outlook on IP, Privacy, Tech & Telecom

Source: BNA.com

Bloomberg Law’s report provides an in-depth analysis of recent critical developments with an eye towards implications for the future. Download the report here.

 

2017’s Best and Worst Brand Names—And 3 Naming Trends For 2018

By Willem Van Lancker and Greg Leppert

Source: FastCoDesign.com

Be sure to scroll down to the naming trends section, particularly the fascinating trend of crypto-names. Inserting a crypto currency word into your company’s name may not be recommended for all but The Long Island Iced Tea Company renamed itself Long Blockchain and found stock market success. Cheers!

 

Top 8 Must-See Sky Events for 2018

By Andrew Fazekas

Source: National Geographic

Although there are several noteworthy celestial events to anticipate in 2018, we’re particularly excited about the Super Blue Moon Eclipse. Because that sounds awesome.

 

Social Media Predictions for 2018: Shopping, AI, and Maybe Even a Soul

By Ryan Holmes

Source: FastCompany.com

Social media on the TV, algorithms with heart and deepening relationships between social and online shopping are solid bets for those watching social media developments in 2018.

 

2018 Marketing Predictions From the C-Suite

By Kimberly Whitler

Source: Forbes.com

CMOs will want to review this list of marketing predictions to help develop a strategy informed by developments in organizational leadership and culture, generational marketing and of course, since it’s 2018, artificial intelligence.

 

18 Business Trends That Will Shape the World in 2018

By Marc Emmer

Source: Inc.com

Look for the bulleted list of key takeaways at the end of the piece as a tool to develop or revamp your strategic plan.

 

9 Predictions for SEO in 2018

By Rand Fishkin

One interesting prediction for 2018 is whether Alexa will steal some of Google’s thunder, given how easy it is to holler out questions for the ever-listening devices instead of manually typing in a search.

 

18 Things to Look Forward to in 2018

By AJ Willingham

Source: CNN.com

There’s no shortage of exciting events heading our way in 2018. Watch the Winter Olympics in PyeongChang, South Korea from the comfort of your living room. A British royal wedding AND baby on the way mean lots of excitement for royal watchers. Commercial flights to Antarctica will provide unprecedented access to the remote continent… and possibly a new stamp for our passport.

 

What We’ll Talking About in 2019

By Pavithra Mohan

Source: FastCompany.com

But wait, you say, this year is just getting off the ground! But it’s never too soon to take your current outlook and translate it into what you need to focus on both personally and professionally for long-term success, and it’s also never too late. These visionary CEOs share what’s on their mind and help us to see around the corners of 2018.