Every day, we are exposed to thousands of brands, but what makes any of them memorable? Often, we’re unaware of the impact that the constant barrage of brands has on us until we realize that we can identify a brand simply by a color, jingle, sign or slogan. But even with our (often unnoticed) loyalty […]

What kind of person first comes to mind when you think of a leader? Most tend to think of someone with power, hierarchy or a high-ranking title. But anyone can be a leader; no matter what position or job title they hold. Our summer interns explored this lesson during a summer leadership session with our executive […]

Poston Communications was pleased to attend a recent event hosted by the Florida Public Relations Association (FPRA) on “Tornado Takeaways: Five Lessons in Crisis Communication.” The presentation was led by Jason Bartolone and Drew Winchester, media relations specialists for Sarasota County, who detailed their experiences during a recent tornado that devastated the county, and how […]