Excuses Not Welcome: How to Overcome Your PR Hurdles

Posted by Poston Communications
On February 22, 2017

For public relations professionals, generating great results for clients is always the goal, but it isn’t uncommon to go through a dry spell. Sometimes obstacles get in the way or you may feel that you have exhausted every possible idea. Generating the desired media coverage requires creativity, hard work, skill, persistence, good timing and sometimes […]

Prepared for a Cyber Threat? Lessons from a Crisis Communications Expert

Posted by Poston Communications
On February 16, 2017

As an executive leader managing communications for both private and public entities, I have found crisis communications to be one of the greatest challenges because there is so much at stake. Crises often happen rapidly and impact people, reputation and the bottom line. Cybersecurity breaches can happen to any organization, threatening credibility with the invasion […]

Valentine’s Day PR Can Make a Love Connection in Unlikeliest of Places

Posted by Scott Walker
On February 14, 2017

As sure as Cupid’s arrow ignites desire, the arrival of Valentine’s Day makes PR professionals’ hearts flutter. Love is in the air, and brands are eager to capitalize on affinity relationships to connect with customers and clients. U.S. consumers are expected to spend $18.2 billion on their sweethearts this Valentine’s Day, according to a survey […]

You Want Media Exposure for Your Clients, but What Do Journalists Want?

Posted by Poston Communications
On February 7, 2017

Public relations professionals can learn new ways to gain media exposure for their clients by understanding what journalists need most. Writers and editors from the Orlando Business Journal shared tactics that work as well as what the paper has in store for 2017 at a recent Legal Marketing Association Orlando Chapter program. Managing editor Susan […]