2017 Legal Marketing Association Conference News Wrap Up

Posted by Poston Communications
On March 30, 2017

We’re leaving Las Vegas, but highlights from the 2017 Legal Marketing Association annual conference continue in our daily news wrap-up. In today’s issue: What happens in Vegas doesn’t have to stay in Vegas: Best conference takeaways from the LMA president and executive director. Conference session summaries. Your Honor award winners. Your photos from the Your Honor Awards, General Counsel […]

Are Your Clients Satisfied? Here’s What You Should Be Asking

Posted by Poston Communications
On March 29, 2017

As law firms continue to take steps to operate more like businesses, certain areas – such as customer service – are starting to garner more attention. In particular, law firms have learned that client feedback programs can be a great tool. Legal marketing executives who have experience in running client feedback programs also say that […]

2017 Legal Marketing Association Conference News for Wednesday, March 29

Posted by Poston Communications
On March 29, 2017

The 2017 Legal Marketing Association annual conference newsletter for Wednesday, March 29, is here! In today’s issue: Photos from the Poolside Party, LMA Luncheon and Exhibit Hall What’s happening in Las Vegas today? Conference schedule and updates. Pre-conference session summaries: From Mad Men to Math Men: Why the Rise of Digital Makes Data the New Imperative Law […]

2017 Legal Marketing Association Conference News for Tuesday, March 28

Posted by Poston Communications
On March 28, 2017

The 2017 Legal Marketing Association annual conference newsletter for Tuesday, March 28, is here! In today’s issue: Photos from the Welcome Reception, First-Timers’ Reception, CMO Cocktail Reception and Grand Canyon Tour. What’s happening in Las Vegas today? Conference schedule and updates. Pre-conference session summaries. [ Download the 2017 LMA Conference PDF for Tuesday, March 28 […]

Dave Poston Takes on the PR Measurement Challenge at the 2017 LMA Annual Conference

Posted by Poston Communications
On March 27, 2017

As the 2017 Legal Marketing Association Annual Conference kicks off in Las Vegas, a series of pre-conference sessions is underway, including a program on breakthroughs in public relations, content and communications with a presentation by Poston Communications. Dave Poston, president and CEO of Poston Communications, joins Allison McClain Joyce, director of media relations for Nixon Peabody LLP, and Jessica […]

2017 Legal Marketing Association Conference News for Monday, March 27

Posted by Poston Communications
On March 27, 2017

The 2017 Legal Marketing Association annual conference newsletter for Monday, March 27, is here! In today’s issue: What’s Happening in Vegas: Getting Ready for the Conference Keynoter Zoë Chance is the Doctor of Influence What Success Looks Like: Anatomy of a Marketing Tagline Ready, Set, Network! Need to Know [ Download the 2017 LMA Conference PDF for […]

2017 Legal Marketing Association Conference News Brought to You by Poston Communications

Posted by Poston Communications
On March 27, 2017

The 2017 Legal Marketing Association Annual Conference, March 27-29, is bringing more than 1,500 attendees to Las Vegas, and Poston Communications is on site to keep everyone connected. Each morning, LMA conference attendees will start their day with an email reporting on the prior, current and next day’s events. Find important tips for each day […]

In-house Legal Counsel Can Take the Lead in Crisis Communications Planning

Posted by Poston Communications
On March 10, 2017

The Association of Corporate Counsel Georgia Chapter sponsored a special program to train in-house legal counsel to mitigate risk by taking the lead in preparing communication strategies as part of a comprehensive crisis response plan for turbulent times. The Feb. 28 workshop taught key crisis operations with coordinating communications lessons through an interactive scenario, based […]

How to Generate Buzz on an Evergreen Topic

Posted by Poston Communications
On March 1, 2017

With breaking news happening daily, it may be hard to tend to an evergreen issue that has been dismissed as “timeless.” On the other hand, the demand for content never ends. If tackled correctly, evergreen topics can enhance your credibility, build industry authority, improve SEO and drive traffic for years. Here are a few tips […]