How to Make the Business Case to Invest in Marketing and Business Development

Posted by Poston Communications
On January 29, 2019

Are you struggling to get buy-in for increased investment in your firm’s marketing and businesses development efforts? You’re not alone. Marketing and business development are often difficult to quantify, so justifying that spend can be a challenge. Bill Josten, the strategic content manager of strategy and performance at the Legal Executive Institute, has some data […]

What Selling Girl Scout Cookies Taught Me About Media Pitching

Posted by Monica Smith
On January 24, 2019

I remember it like it was yesterday: I was 7 years old and ready to serve my “client base” by stocking their pantries with Thin Mints and my personal favorite, Peanut Butter Sandwiches (now more creatively named Do-si-dos). My mother, a sales pro herself, prepped me well: She instructed me not to ask if my […]

PRSA Volunteer Event Lives “UP” to the Challenge of Battling Poverty

Posted by Poston Communications
On January 10, 2019

Members of the Poston Communication’s Orlando team recently joined the local public relations community through PRSA to volunteer at UP Orlando: United Against Poverty, a program created to help people who are struggling get back on their feet. One in five children are born into poverty in the U.S., and more than 450,000 families in […]

Powerful Message on Active Listening at PRSA’s International Conference

Posted by Poston Communications
On January 3, 2019

After the 2018 PRSA International Conference in Austin, Poston Communications’ Operations Director and Account Supervisor Mikey Mooney shared key takeaways from the event. The session that had the greatest impact for him featured Robert B. Reich, former U.S. secretary of labor during the Clinton administration. Reich spoke on the seemingly radical act of listening, reminding […]