How to Make the Business Case to Invest in Marketing and Business Development
- Posted by Poston Communications
- On January 29, 2019
Are you struggling to get buy-in for increased investment in your firm’s marketing and businesses development efforts? You’re not alone. Marketing and business development are often difficult to quantify, so justifying that spend can be a challenge. Bill Josten, the strategic content manager of strategy and performance at the Legal Executive Institute, has some data […]
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