How to Make the Business Case to Invest in Marketing and Business Development

Posted by Liz Rucci
On January 29, 2019

Are you struggling to get buy-in for increased investment in your firm’s marketing and businesses development efforts? You’re not alone. Marketing and business development are often difficult to quantify, so justifying that spend can be a challenge. Bill Josten, the strategic content manager of strategy and performance at the Legal Executive Institute, has some data […]

What Selling Girl Scout Cookies Taught Me About Media Pitching

Posted by Monica Smith
On January 24, 2019

I remember it like it was yesterday: I was 7 years old and ready to serve my “client base” by stocking their pantries with Thin Mints and my personal favorite, Peanut Butter Sandwiches (now more creatively named Do-si-dos). My mother, a sales pro herself, prepped me well: She instructed me not to ask if my […]

Poston Communications Announces Legal Marketing Association Leadership Roles

Posted by Poston Communications
On January 14, 2019

Erin Charles has been named chair-elect for the Legal Marketing Association Southeast Orlando Local Steering Committee for 2019. Shannon Lanier has been re-elected to the Legal Marketing Association Southeast Board of Directors for a two-year term beginning in 2019. Liz Rucci has been named social chair for the Legal Marketing Association Southeast Atlanta Local Steering […]

PRSA Volunteer Event Lives “UP” to the Challenge of Battling Poverty

Posted by Poston Communications
On January 10, 2019

Members of the Poston Communication’s Orlando team recently joined the local public relations community through PRSA to volunteer at UP Orlando: United Against Poverty, a program created to help people who are struggling get back on their feet. One in five children are born into poverty in the U.S., and more than 450,000 families in […]

Powerful Message on Active Listening at PRSA’s International Conference

Posted by Caroline Grizzle
On January 3, 2019

Following the 2018 PRSA International Conference in Austin, I sat down with Poston Communications’s Operations Director and Account Supervisor Mikey Mooney to hear about the standout messages he brought home from the event. The session that had the greatest impact for him featured Robert B. Reich, former U.S. secretary of labor during the Clinton administration. […]