Poston Communications Welcomes Alexa Ferguson to Denver Office

Posted by Poston Communications
On February 20, 2020

Poston Communications is pleased to announce the addition of Alexa Ferguson as a marketing manager in the agency’s Denver office. Ferguson assists in Poston Communications’ own business development initiatives and marketing efforts, including researching target lists and writing proposals. She works closely with agency leadership to help direct marketing campaigns and collaborates with other team […]

Big Law Makes a Splash on Fishbowl: How Can You Protect Your Firm’s Reputation Online?

Posted by Megan Paquin
On February 19, 2020

“Anyone have thoughts on (FIRM)? Looking at an opportunity there.” “I’m a new corporate associate and I constantly feel like I have no idea what I’m doing, or I’m always doing things wrong. Does anyone else feel this way?” “Should I stay, or should I go? I am a 6th year working at a top […]

Say Goodbye to the Panic Button and Develop a Company Style Guide for Clarity and Inclusion

Posted by Poston Communications
On February 18, 2020

With the increased pace and explosion of communications platforms, style guides provide a haven for marketers, journalists and savvy businesses. Style guides formalize company preferences on naming conventions, grammar and punctuation, tone and voice, and other nuances that a business must consider, such as scrubbing content for compliance with legal bar rules. Many organizations, including […]

Be Your Own Newsroom: How to Make a Professional Video News Release (VNR)

Posted by Jackie Labrecque
On February 14, 2020

Newsrooms are busy. Journalists are asked to do more and more with less time and resources, and they are on tight deadlines. Company leaders and their marketers must get creative to ensure their stories are told. One way you can do that for your company or client is to be your own newsroom and create […]

Poston Communications’ Megan Paquin Teaches Future PR Pros at University of Central Florida

Posted by Poston Communications
On February 13, 2020

Megan Paquin, vice president at Poston Communications, has been selected as an adjunct instructor at the University of Central Florida’s Nicholson School of Communication and Media. Paquin is teaching Public Relations Case Studies in the advertising/public relations program, which provides future communications professionals with a blend of both worlds. The senior-level course examines real-world case […]

4 Tips Theme Parks Teach Us About PR

Posted by Poston Communications
On February 12, 2020

Living in Central Florida, we have no shortage of attractions and theme parks. It’s always a thrill to hear from the public relations professionals charged with driving awareness and sales in such a crowded market. Last month, members of Poston Communications’ Orlando team attended the Florida Public Relations Association Counselor’s Network Winter Symposium at Universal […]

Chambers Announces 2020 Diversity Awards

Posted by Poston Communications
On February 10, 2020

This week, Chambers announced that submissions are now open for its Diversity and Inclusion Awards: North America 2020. Eligible law firms are encouraged to make their nominations by the March 23 deadline. The submission form is available here. Chambers notes that “These awards provide the opportunity to shine the spotlight on role models and trailblazers […]

Wow the Judges with 3 Tips to Give Your Award Nominations the Winning Edge

Posted by Poston Communications
On February 7, 2020

Hollywood’s awards season culminates with the Oscars, and the coveted golden statues can launch unknowns to movie stardom and generate big box office returns for the winners. Like the magic surrounding gold statuettes in the entertainment industry, awards and accolades in any field can lead to career boosts and new business opportunities. In the professional […]

Plan, Respond, Advocate: How You Can Command the Narrative in a Cybersecurity Crisis

Posted by Jackie Labrecque
On February 4, 2020

Call it glass half empty, pessimistic or perhaps valuable advice that good journalists live by: Trust no one. Question everything. Verify. That journalism training – ingrained and reinforced through my years of covering all kinds of beats – had me smiling as I sat listening to a tech expert talk about hacking his own clients […]