The Corporate Apology: Why “I’m Sorry” Is Just the First Step
- Posted by Poston Communications
- On September 21, 2020
When a corporation in a crisis – where the public is outraged – seeks our counsel, we turn to our experience and the research as we walk them through the most effective response. Surin Chung writes in his 2011 study that companies that take an active responsibility in their apology relieve public anger more than […]
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