The days of blanket press releases and one-way conversations are long gone for PR practitioners. Today’s landscape has evolved into a dynamic two-way street, influenced not only by the foundational principles of public relations, but also by the ever-changing landscape of pop culture. Our PR forefathers couldn’t have imagined a “Barbieheimer,” much less found ways […]

Video content accounts for almost 80% of all internet activity. Not only is that a staggering statistic, but it has also been proven that videos have the highest reach on social media, including LinkedIn, where studies have shown that videos can earn an average of three times the engagement of text-only posts. While law firms […]

With Labor Day now behind us, we’re in the unofficial (or perhaps official at your firm) end-of-year planning period. Consider both the past and the future in assessing where to focus your business development efforts and how to maximize your awards marketing impacts for the next year. Pre-Halloween Postmortem What worked? What didn’t? Think of […]