- Posted by Sarah Zets
- On July 27, 2018
- career advice, career development, careers, careers in communications, client service, college, communications, customer service, internship, media relations, PR, PRecision Curriculum, public relations, students, training
Client service is at the heart of what we do at Poston Communications. From my perspective as a summer intern, this was evident from the time I first walked into the office and saw other team members anticipating clients’ needs and being responsive to their requests. The focus on client service continues throughout our extensive PRecision Curriculum sessions, which help us find ways to better ourselves and our work.
While some facets of client service might seem obvious, Poston Communications gets down to details by educating its team members on daily best practices to simplify clients’ lives. Some of the most crucial aspects of client service that stand out are the simple things that take just a few minutes but can make a large impact on our image in the eyes of our clients:
- Timely communication: When a client answers an email, requests information or asks for assistance, it is imperative that we respond promptly. Even if we don’t have a concrete answer immediately, a simple email response explaining that the message has been received and we are working on finding the answer can go a long way.
- Writing on behalf of clients: Poston Communications frequently writes emails for our clients to send to their own clients. While this might seem like an extra step at first, this really makes it easy for our clients to move action items along and help us to #MakeItHappen, a theme we preach a lot around here. Allowing a client to copy and paste a pre-written email that covers all the necessary steps gives them one less thing to worry about in their already busy schedules. This simple service that we provide helps to set us apart from other agencies.
- Handwritten notes: Never underestimate the power of a handwritten note. This gesture can leave a great impression on the receiver. After an important meeting, discussion or impressive business development, a handwritten thank you or congratulatory note can add a personal touch and strengthen the relationship we have with our clients.
My internship at Poston Communications has taught me that these simple yet effective steps can make a huge difference in the services we provide ultimately resulting in happier clients.
Sarah Zets is a 2018 summer intern for Poston Communications, based in Orlando.
MORE FROM OUR INTERNS
National Intern Day
Thursday, July 26, was National Intern Day, and Poston Communications celebrates the contributions of its stellar group of 2018 summer interns.
We also are seeking our next rising stars for fall internships. Think you have what it takes? Check out the Poston Communications’ Careers page to learn about opportunities with us.