- Posted by Poston Communications
- On April 8, 2020
- coronavirus, employee relations, internal communications
In legal and business circles, there have always been trends in best practices to achieve success. But in today’s unprecedented climate, one skill has become a universal necessity for business and law firm leaders alike: effectively managing a remote workforce.
In a recent article in North Carolina Lawyers Weekly and South Carolina Lawyers Weekly, Poston Communications CEO Dave Poston provides tips to manage a remote law firm or legal team effectively both now and in the future.
“Timelines vary, but we could be in this situation for a few months or longer,” Poston says. “An oft-heard refrain in conversations today is, ‘We told them for years that we could work successfully from home. I’m curious to see if we have to go back to the office when it’s all over.’ In other words, for their safety or because they prefer it, attorneys and staff may demand to work remotely in the future.”
To help firms not only adjust, but also thrive, Poston offers five key tips:
- Stay true to your mission and values and communicate,
- Develop your leadership skills,
- Develop an internal communications manual,
- Establish and commit to specific communications channels, and
- Focus on client service.
Poston also encourages law firms to keep at it with business development efforts during this time.
“It’s going to be harder than ever to keep your clients and find new ones without face-to-face client relations and networking opportunities,” he says. “Competition will be fierce. A clear, focused and firm-wide marketing strategy is your opportunity now.”