Account Supervisor Kali Hammond Earns Accreditation in Public Relations

We’re proud to announce that Account Supervisor Kali Hammond has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation. The announcement was made by the Universal Accreditation Board, a consortium of nine professional communication organizations that directs this competency certification program.

The Accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession. The Examination is designed for public relations professionals with at least five to seven years of job experience and/or a bachelor’s degree in a communication field. Candidates who successfully complete the rigorous process, including presenting his/her portfolio to a Panel Presentation of three peers and sitting for a computer-based Examination, are granted the APR.

“Earning the APR reflects a mastery of the knowledge, skills and abilities needed to succeed in our increasingly complex profession,” said Ann P. Knabe, APR+M, 2020 chair of the Universal Accreditation Board. “Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organizations and clients.”

“It is an honor to join the ranks of the highest-achieving professionals in the field of public relations,” said Hammond. “I am thrilled to have reached this milestone in my career and am excited to take advantage of the additional growth opportunities accreditation affords.”

The computer-based portion of the Examination is administered throughout the year at more than 300 Prometric Testing Centers. The Panel Presentation is conducted prior to the computer-based portion of the Examination by a panel of three Accredited members of one or more of the nine organizations participating in the UAB. Professionals earning the APR must renew their credential through continuing professional development, providing leadership to the profession and serving their local communities.