4 Storytelling Models You Should Know for Business Development Content

Posted by Dave Poston
On October 2, 2019

At the 2019 LMASW Region Conference in Houston, legal marketers and business developers gathered to inspire one another as leaders at their respective professional services firms as well as to share ideas and learn. One excellent afternoon breakout educated attendees about the four storytelling archetypes. Entitled “The Secret Sauce – Developing Recipes for Powerful Storytelling That Will […]

What Do Law Firms Need to Budget for PR and Content in 2019?

Posted by Dave Poston
On November 7, 2018

Legal marketers ask us all the time: What should my law firm budget for public relations and content? We’re excited to finally put pen to paper on the question we’ve been asked about for decades. Regardless of your budget, the most successful programs are planned and executed in alignment with the firm’s strategic plan and […]