It’s Not Easy, But You Can Fix PR Mistakes That Exacerbate the Underlying Problem

  • Posted by Megan Paquin
  • On July 7, 2021
The bicycles made by Peloton are stationary, but I’m glad its CEO realized he wasn’t stuck in place after he botched his response to reports that dozens of people were injured—and one child died—while using the company’s Tread+ fitness machine. Proving the adage that it’s never too late to do the right thing, Peloton CEO […]
Read More
 

In the Aftermath: Should Your Firm Take a Stand?

  • Posted by Megan Paquin
  • On January 13, 2021
Just as we turned the corner on a tumultuous year, last week’s violent assault on the Capitol reminds us all there is still so much work to be done. The COVID-19 crisis, in many ways, laid bare our country’s deepest and darkest secrets. In the void of honest, clear and decisive communication, the United States […]
Read More
 

It Takes a Pro: Celebrating Accreditation in Public Relations

  • Posted by Megan Paquin
  • On April 21, 2020
When it comes to professional development, the team at Poston Communications sets the bar high. Last month, Poston Communications shared crisis communications strategies with the Legal Marketing Association, and we also shared our insights on leadership with ADEPT Leadership. Many of our team members also serve in leadership roles for various public relations, legal and other professional […]
Read More
 

Don’t Panic: It’s Never Too Late to Make a Plan to Protect Your Business

  • Posted by Megan Paquin
  • On March 18, 2020
There’s no doubt about it: Crisis begets crisis. Often, we hear from business leaders who have been dealing with a crisis for days, weeks or months but then find themselves dealing with new problems as a result. Cybercriminals, for example, are known to capitalize on organizational crises and catastrophic events to infiltrate IT systems. Then, […]
Read More
 

Employers: Don’t Let Your Communications Become Distant

  • Posted by Megan Paquin
  • On March 16, 2020
Over the last week, the United States saw a rapid increase in office closures amidst calls to “flatten the curve.” Business leaders across all industries made the difficult decision to transition their workforce online – taking an important step as the situation around COVID-19 continues to evolve. In order to ensure a truly seamless transition, […]
Read More
 

When the Media Get It Wrong, Here’s How to Set the Record Straight

  • Posted by Megan Paquin
  • On March 5, 2020
Journalists don’t get in the business to get it wrong. Reporters are truth seekers; they want to hold power to account and they want to tell compelling stories that matter to people’s lives. While they don’t always get it right, they don’t want to get it wrong. But they are human, and it happens. The […]
Read More
 

Employees First: Crisis Communications Considerations for Coronavirus

  • Posted by Megan Paquin
  • On March 4, 2020
When it comes to large-scale, uncertain crisis scenarios such as the coronavirus (COVID-19) outbreak, organizations can have a difficult time predicting the business impact. No crisis manager wants to be known as the “boy who cried wolf,” and many organizations defer to monitoring protocols as the situation evolves. However, maintaining a proactive internal communications posture, […]
Read More
 

Turn Your Crisis into an Opportunity: Why a Crisis Shouldn’t End with the Response

  • Posted by Megan Paquin
  • On September 19, 2019
You did it. You weathered the storm by effectively responding to your crisis. Now, it’s back to business as usual, right? Not so fast. At Poston Communications, we understand that a crisis plan does not stop at the response. In fact, turning your challenges into opportunities is important when emerging from the crisis storm to […]
Read More