House of Content Horrors: Five “Deadliest” Legal Marketing Content Boo-Boos

  • Posted by Poston Communications
  • On October 26, 2022
For the next installment of our annual House of Content Horrors, the team went on a wild ghost chase to find the five “deadliest” content mistakes. #1 Writing for an Invisible Audience It’s important as a legal marketer to tailor your content to your target audience. How? Put yourself in their shoes to address issues […]
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Poston Communications Adds Experienced Administrative Professional to Growing Team

  • Posted by Poston Communications
  • On August 26, 2022
We are pleased to welcome Jackie Hiti to our Poston Communications team. Hiti joins Poston as the human resources and operations manager, leading all internal functions including recruitment, onboarding and employee retention, as well as all activities to foster collaboration and teamwork within the firm. Jackie will also provide support for budgeting, profitability and human […]
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Listen Now: Best Practices for Media Pitching and Building Relationships With Journalists

  • Posted by Poston Communications
  • On June 16, 2022
CEO and General Counsel Dave Poston, Esq. recently hosted an episode of the Legal Marketing Association’s Strategies LIVE! podcast with guest Raychel Lean, American Lawyer Media’s Florida bureau chief. They discussed developing relationships with journalists, best practices for media pitching on a national scale, and how legal marketers can approach, set and communicate expectations around […]
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Poston: Achieving Success When Seeking Coverage by National Business Journalists

  • Posted by Poston Communications
  • On June 15, 2022
CEO and General Counsel Dave Poston, Esq. recently had the opportunity to speak with Ty West, editor-in-chief of The Playbook, which produces national business content for American City Business Journals, in a recent Legal Marketing Association Strategies & Voices exclusive. Their wide-ranging conversation provides plenty of actionable takeaways on various topics of interest to legal marketers, from building […]
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Poston Communications Adds Three Seasoned Members to Growing Team

  • Posted by Poston Communications
  • On April 28, 2022
We are pleased to welcome Fiayo Agbaje, John Brown and Shannon Holleran to our team. Agbaje is a Boston-based Account Supervisor on Poston’s Crisis and Litigation PR team, Brown is an Atlanta-based Vice President on our Content team, and Holleran supports our operations team as a Denver-based Client Services Manager. The additions come as part […]
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Poston’s Kali Hammond Elevated to Vice President

  • Posted by Poston Communications
  • On April 21, 2022
We are pleased to announce the elevation of Kali Hammond, APR to the role of vice president in the agency. The promotion is reflective of Poston’s strategic plan and commitment to building a firm of talented senior-level professionals who contribute to clients’ communications strategies and bottom lines and provide leadership in the industry. “This promotion, […]
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Our Advice to Virtual Business Development and Marketing Leaders

  • Posted by Poston Communications
  • On April 14, 2022
Whether your business development and marketing team is still at home because of COVID-19 concerns or you’ve made the bold decision to go virtual permanently, there is no doubt that working remotely has its pros and cons. As a team that decided to eliminate our own office space two years ago, we discuss this often, […]
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Poston: On Leadership with Atlanta Business Chronicle

  • Posted by Poston Communications
  • On March 11, 2022
CEO and General Counsel Dave Poston, Esq. was recently interviewed by the Atlanta Business Chronicle for its “On Leadership with Atlanta Business Chronicle” podcast. Hosted by Crystal Edmonson, the conversation covered Poston’s insight on a wide range of topics from crisis communications to how he mapped his career path to leading a high-powered team of professionals. Edmonson’s recap […]
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