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Take Your Law Firm Content to the Next Level with Video

  • Posted by Poston Communications
  • On September 11, 2023
Video content accounts for almost 80% of all internet activity. Not only is that a staggering statistic, but it has also been proven that videos have the highest reach on social media, including LinkedIn, where studies have shown that videos can earn an average of three times the engagement of text-only posts. While law firms […]
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Award Submission Planning Part II: ROI vs. Impact

  • Posted by Poston Communications
  • On September 5, 2023
With Labor Day now behind us, we’re in the unofficial (or perhaps official at your firm) end-of-year planning period. Consider both the past and the future in assessing where to focus your business development efforts and how to maximize your awards marketing impacts for the next year. Pre-Halloween Postmortem What worked? What didn’t? Think of […]
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Staying Connected in a Remote World

  • Posted by Poston Communications
  • On August 28, 2023
If you told me five years ago I’d be working from home, I would have laughed. As a social person who thrives on personal connections, I never envisioned a world where I’d work in solitude. Fast-forward to now, and I couldn’t imagine going back to an in-person office setting. Throughout 2020 and 2021, the corporate […]
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Award Submission Planning: Asking the Important Questions

  • Posted by Poston Communications
  • On August 1, 2023
Using what we’ve discussed previously in Choosing Your Path for your firm’s awards, you’ve decided on the most impactful opportunities for your existing and potential client base. In making the decision, you generally know the submission deadlines and potential cost of the submissions. Now it’s time to do some digging around – not only for administrative […]
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Submission Projects – Choosing Your Path

  • Posted by Poston Communications
  • On July 11, 2023
Many law firms cannot dedicate a marketing team member who solely handles awards for the firm, its lawyers and staff. While most firms simultaneously benefit from and support awards and rankings as marketing tools, they don’t necessarily make that same level of investment. So, as a marketing team member, how can you best manage an […]
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Dave Poston’s Take on 2023’s Pride Month and Communications Lessons for the Legal Industry in the Legal Intelligencer

  • Posted by Poston Communications
  • On June 30, 2023
Dave Poston, Co-Managing Partner and CEO, penned an article this week for the Legal Intelligencer discussing a difficult year of LGBTQ+ freedoms being questioned, how companies and the legal community responded and how this year’s Pride was more important than ever for the community. His article, “Leadership and Communications Lessons for the Legal Industry from […]
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Poston Communications Once Again Top for Crisis and Litigation Communications in Chambers

  • Posted by Poston Communications
  • On June 28, 2023
Poston Communications is pleased to announce its recognition in Chambers and Partners’ Litigation Support and Crisis & Risk Management Guides in 2023. These highly regarded directories list the leading professional services providers, including crisis communications firms, in key markets worldwide. The firm is recognized in Chambers’ Crisis & Risk Management 2023 Guide, which features detailed […]
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Chambers and Partners USA 2023: Congratulations and What’s to Follow

  • Posted by Poston Communications
  • On June 2, 2023
So, you’ve received notification that your firm and some of your attorneys will be recognized in the upcoming Chambers and Partners USA Edition. What now? Ideally, you’ve got your marketing plan already. You’ve prepared what you could of your internal announcement and press release(s) and decided whether you’ll be purchasing additional advertising or a paid […]
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Poston Communications Recognized as 2023 Daily Report Best Of

  • Posted by Poston Communications
  • On May 23, 2023
The team at Poston Communications is pleased to announce we have been recognized among the top three Public Relations Agencies in the 2023 Daily Report Best Of survey. A ballot with several dozen categories was crafted for lawyers and firm administrators to cast their votes on numerous areas critical to practicing law and managing their personal and […]
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APR Month: A Celebration of Public Relations Excellence

  • Posted by Poston Communications
  • On April 26, 2023
As the flowers start to bloom and the weather gets warmer, April brings more than just springtime vibes — it’s also APR Month! APR stands for Accreditation in Public Relations, a professional certification program that demonstrates a public relations professional’s advanced knowledge, skills and abilities. The APR credential is a rigorous certification that requires candidates […]
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Recent Posts
  • Take Your Law Firm Content to the Next Level with Video
  • Award Submission Planning Part II: ROI vs. Impact
  • Staying Connected in a Remote World
  • Award Submission Planning: Asking the Important Questions
  • Submission Projects – Choosing Your Path
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