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Poston Adds Award Winning PR Professional to Growing Team

  • Posted by Shannon Lanier
  • On December 9, 2022
We are pleased to welcome Kaden Jacobs to our Poston Communications team. Jacobs joins Poston as Vice President. The addition represents the agency’s commitment to excellent client service amid ongoing growth. Kaden Jacobs Kaden Jacobs, APR is an award-winning public relations and communications leader with experience in business, nonprofit, healthcare and K-12 education. He has previously […]
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Chambers USA Research Schedule Now Available

  • Posted by Shannon Lanier
  • On May 3, 2022
While the Chambers USA 2022 guide is not available until June 1, the 2023 research schedule has been announced. Attorneys and legal marketers should begin to make plans for this summer’s series of deadlines, as solid Chambers submissions take a minimum of six to eight weeks to prepare. Chambers is an important source of comparative […]
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Want to Improve Your Executive Presence? Focus on the 3 Cs

  • Posted by Shannon Lanier
  • On September 30, 2019
At the 2019 Legal Marketing Association Southwest Region Conference, LMA President-Elect Jill Huse and LMASE Conference Co-Chair Erin Ryan began an exploration of executive presence with two questions to attendees: “What one word comes to mind when you think about EP?” and “Who in your life exemplifies this characteristic and why?” Words such as “authentic,” […]
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Lights! IPhone! Action! Top Tips for Livestreaming Video

  • Posted by Shannon Lanier
  • On July 15, 2019
Livestreaming video on social media sites such as Facebook Live, YouTube Live and LinkedIn Live is an ideal way to share an experience with viewers in real-time, create excitement and buzz around an event and generate content that can be utilized long after the moment has passed. At the 2019 Legal Marketing Association Annual Conference […]
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LinkedIn Tests Livestreaming Video with LinkedIn Live

  • Posted by Shannon Lanier
  • On February 14, 2019
LinkedIn is launching live video streaming, so get ready for your close-up. As first reported by TechCrunch, the Microsoft-owned social media network is providing its test users with the ability to share live video with certain groups of users and perhaps even the network as a whole. LinkedIn is the largest social network for professionals […]
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Communicating in a Crisis: Lessons from the Red Cross

  • Posted by Shannon Lanier
  • On March 6, 2018
Every business must expect the unexpected. You may not know what form a crisis will take, but you can be sure your organization will be tested at some point by potential threats, whether they are small emergencies or catastrophic events. The 2017 hurricane season was one of the most active and expensive in U.S. history […]
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  • How to Create Social Media Content in Support of Your Business Goals
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