• Home
  • About
    • Our Team
    • Community Involvement
    • Mission and Values
    • PRecision Curriculum
  • Services
    • Public Relations
    • Content
    • Chambers Law Firm Rankings
    • Crisis & Litigation PR
    • Supreme Court Litigation
    • Media Training
    • Digital
    • Video
    • Poston Programs and Webinars
    • Podcasts
    • Public Affairs
    • CEO and Executive Leadership Communications
    • Internal and Employee Communications
  • Industries
    • Legal
    • Financial Services
    • Real Estate
    • Health Care
    • Architecture, Engineering and Construction
    • Associations & Professional Societies
    • Other Professional Services
  • Results
  • Blog
  • Careers
    • Openings
    • PRecision Curriculum
  • Contact
  • Search
  • Home
  • About
    • Our Team
    • Community Involvement
    • Mission and Values
    • PRecision Curriculum
  • Services
    • Public Relations
    • Content
    • Chambers Law Firm Rankings
    • Crisis & Litigation PR
    • Supreme Court Litigation
    • Media Training
    • Digital
    • Video
    • Poston Programs and Webinars
    • Podcasts
    • Public Affairs
    • CEO and Executive Leadership Communications
    • Internal and Employee Communications
  • Industries
    • Legal
    • Financial Services
    • Real Estate
    • Health Care
    • Architecture, Engineering and Construction
    • Associations & Professional Societies
    • Other Professional Services
  • Results
  • Blog
  • Careers
    • Openings
    • PRecision Curriculum
  • Contact
  • Search

Be an Advocate: Planning for Firm’s Recovery and Future Post-COVID-19

  • Posted by Poston Communications
  • On May 20, 2020
  • communications, crisis communications, leadership

Share This...

Megan Paquin

Megan Paquin

In a recent article published by North Carolina Lawyers Weekly and South Carolina Lawyers Weekly, Poston Vice President Megan Paquin, APR, CPRC discusses how crisis communication strategies can offer law firms a competitive advantage as they continue to navigate the coronavirus pandemic.

“Even with some semblance of ‘business as usual’ on the horizon, crisis management is not a linear process,” writes Paquin. “Recovery requires advocacy, an often-neglected strength of lawyers when it comes to their own business and business development.”

Though attorneys have historically viewed communication as a liability, transparency has been proven to build trust with new and existing clients.

“Law firm leaders who embrace communication as a form of advocacy stand to mitigate the economic risks of the COVID-19 crisis, develop new competitive advantages and emerge stronger,” she writes.

Paquin lists five steps to manage through the ongoing crisis and position your firm for recovery, including:

  • Resist the urge to react;
  • Develop a monitoring protocol and learn from others;
  • Create action plans based on risk assessments;
  • Draft communications templates; and
  • Repurpose your work and drive revenue from your reputation.

“All in all, it is important for law firm leaders to take the long view on crisis management,” Paquin writes. “Use this experience to create new protocols and procedures that ensure sound decision-making and allow you to differentiate your leadership in the legal market.”

To read the full articles, click here and here.

0 Comments

Recent Posts
  • Poston Communications Recognized as 2023 Daily Report Best Of
  • APR Month: A Celebration of Public Relations Excellence
  • Chambers USA 2024 Research Schedule Released: What Law Firms Need to Know
  • Poston Adds Award Winning PR Professional to Growing Team
  • House of Content Horrors: Content Writing That Will “Scare” Off Your SEO
Archives
  • May 2023
  • April 2023
  • December 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • November 2017
  • September 2017
  • July 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • April 2016

5 Reasons to Media Train Right Now

Previous thumb

Poston Communications Selected as 2020 Bulldog PR Awards Winner

Next thumb
Scroll

What We Do

  • Services
  • Industries
  • Results
  • Blog

Who We Are

  • Our Team
  • Community Involvement
  • Mission and Values

Poston Communications is a public relations agency focused on professional services companies including law, accounting, architecture, associations, construction, engineering, financial services, health care, human resources, interior design, investment banking, management consulting, real estate, recruiting, technology and venture capital.

404-875-3400 | [email protected]

  • Sitemap
  • Terms of Service
  • Privacy Policy

©2022 Poston Communications LLC - All rights reserved