LinkedIn is an important resource for job searches and professional connections. But, despite the opportunities this social media tool can provide, many professionals still do not take advantage of all LinkedIn benefits. Easily fixable mistakes are still common on this network, even on the profiles of highly skilled professionals. A few tips can improve your […]

As part of a newly revamped intern program, Poston Communications has developed summer coaching sessions for our interns and junior PR professionals that are also a fun way to learn.  A friendly game of bingo provided an interactive opportunity to discuss business development and public relations tactics that drive revenue. Led by our Senior Vice […]

My internship at Poston Communications has taught me more than I ever could have imagined. As an intern, I feel that my duties were varied, educational and empowering. I felt constantly challenged with helping clients land placements, drafting public relations materials, and participating in firm management projects. Looking back, it’s difficult to recall everything I […]

There is no better feeling than providing a well-balanced meal to warm the hearts and bellies of families when they return from a long day at the hospital. Our Poston Atlanta team proudly volunteered on July 18 at the Ronald McDonald House at Egleston by Emory. Since 2008 the Ronald McDonald House at Egleston has […]

Every day, we are exposed to thousands of brands, but what makes any of them memorable? Often, we’re unaware of the impact that the constant barrage of brands has on us until we realize that we can identify a brand simply by a color, jingle, sign or slogan. But even with our (often unnoticed) loyalty […]

What kind of person first comes to mind when you think of a leader? Most tend to think of someone with power, hierarchy or a high-ranking title. But anyone can be a leader; no matter what position or job title they hold. Our summer interns explored this lesson during a summer leadership session with our executive […]

The recent events in Orlando are tragic reminders that all businesses must have a crisis communications plan in place. While a strategic crisis communications plan takes time and commitment to develop, here are a few best practices to get started: Analyzing Potential Consequences of a Crisis: What is the worst outcome we could experience? Crisis […]

Poston Communications was pleased to attend a recent event hosted by the Florida Public Relations Association (FPRA) on “Tornado Takeaways: Five Lessons in Crisis Communication.” The presentation was led by Jason Bartolone and Drew Winchester, media relations specialists for Sarasota County, who detailed their experiences during a recent tornado that devastated the county, and how […]