Thinking About Starting a Podcast? Listen Up

Posted by Poston Communications
On February 26, 2019

Podcasts are gaining in popularity (more than 73 million people have listened to a podcast in the past month, according to Edison Research), and the legal marketing world has embraced the trend. But how do you know if producing a podcast is right for your firm? Marcie Dickson of Miles Mediation & Arbitration, Jansen Ellis […]

LinkedIn Tests Livestreaming Video with LinkedIn Live

Posted by Shannon Lanier
On February 14, 2019

LinkedIn is launching live video streaming, so get ready for your close-up. As first reported by TechCrunch, the Microsoft-owned social media network is providing its test users with the ability to share live video with certain groups of users and perhaps even the network as a whole. LinkedIn is the largest social network for professionals […]

How to Make the Business Case to Invest in Marketing and Business Development

Posted by Poston Communications
On January 29, 2019

Are you struggling to get buy-in for increased investment in your firm’s marketing and businesses development efforts? You’re not alone. Marketing and business development are often difficult to quantify, so justifying that spend can be a challenge. Bill Josten, the strategic content manager of strategy and performance at the Legal Executive Institute, has some data […]

What Selling Girl Scout Cookies Taught Me About Media Pitching

Posted by Monica Smith
On January 24, 2019

I remember it like it was yesterday: I was 7 years old and ready to serve my “client base” by stocking their pantries with Thin Mints and my personal favorite, Peanut Butter Sandwiches (now more creatively named Do-si-dos). My mother, a sales pro herself, prepped me well: She instructed me not to ask if my […]

Poston Communications Announces Legal Marketing Association Leadership Role

Posted by Poston Communications
On January 14, 2019

Shannon Lanier has been re-elected to the Legal Marketing Association Southeast Board of Directors for a two-year term beginning in 2019. With more than 500 members, the Southeast Region is one of the largest within the international organization of LMA with members located in nine states including Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, […]

PRSA Volunteer Event Lives “UP” to the Challenge of Battling Poverty

Posted by Poston Communications
On January 10, 2019

Members of the Poston Communication’s Orlando team recently joined the local public relations community through PRSA to volunteer at UP Orlando: United Against Poverty, a program created to help people who are struggling get back on their feet. One in five children are born into poverty in the U.S., and more than 450,000 families in […]

Powerful Message on Active Listening at PRSA’s International Conference

Posted by Poston Communications
On January 3, 2019

After the 2018 PRSA International Conference in Austin, Poston Communications’ Operations Director and Account Supervisor Mikey Mooney shared key takeaways from the event. The session that had the greatest impact for him featured Robert B. Reich, former U.S. secretary of labor during the Clinton administration. Reich spoke on the seemingly radical act of listening, reminding […]

2019 Insights on the Evolution of Legal Marketing: Innovation, Collaboration and Millennials

Posted by Poston Communications
On December 18, 2018

Legal marketing is changing — there is no doubt about that. But where is this dynamic industry headed? A seasoned panel composed of local industry leaders recently shared their perspectives on what’s next for legal marketing in 2019 at a Legal Marketing Association luncheon on December 7 in Atlanta. One of the biggest buzzwords flying […]

North Florida Media Outlets Share PR Tips at PRSA Event

Posted by Poston Communications
On December 11, 2018

What can public relations professionals do to help their story pitches connect with reporters and editors? The North Florida Annual Media Roundtable, hosted by the Public Relations Society of America, provided key takeaways from media outlets in Jacksonville, Florida. The tips, which were revealed over an intimate Italian dinner, speed dating-style, aim to help PR […]

Poston Communications Sponsoring Legal Marketing Association’s Holiday Social in Raleigh

Posted by Poston Communications
On November 27, 2018

The 2018 holiday season is in full swing, and we’re ready to celebrate with legal marketing professionals in Raleigh. Poston Communications is sponsoring the Legal Marketing Association Southeast Region Raleigh / Greensboro / Triad Local Steering Committee Annual Holiday Social on Wednesday, December 5, at Sullivan’s Steakhouse. Join us for cocktails, heavy hors d’oeuvres and […]

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