What Selling Girl Scout Cookies Taught Me About Media Pitching

  • Posted by Monica Smith
  • On January 24, 2019
I remember it like it was yesterday: I was 7 years old and ready to serve my “client base” by stocking their pantries with Thin Mints and my personal favorite, Peanut Butter Sandwiches (now more creatively named Do-si-dos). My mother, a sales pro herself, prepped me well: She instructed me not to ask if my […]
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Poston Communications Announces Legal Marketing Association Leadership Role

  • Posted by Poston Communications
  • On January 14, 2019
Shannon Lanier has been re-elected to the Legal Marketing Association Southeast Board of Directors for a two-year term beginning in 2019. With more than 500 members, the Southeast Region is one of the largest within the international organization of LMA with members located in nine states including Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, […]
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PRSA Volunteer Event Lives “UP” to the Challenge of Battling Poverty

  • Posted by Poston Communications
  • On January 10, 2019
Members of the Poston Communication’s Orlando team recently joined the local public relations community through PRSA to volunteer at UP Orlando: United Against Poverty, a program created to help people who are struggling get back on their feet. One in five children are born into poverty in the U.S., and more than 450,000 families in […]
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Powerful Message on Active Listening at PRSA’s International Conference

  • Posted by Poston Communications
  • On January 3, 2019
After the 2018 PRSA International Conference in Austin,  Poston Communications’ Operations Director and Account Supervisor Mikey Mooney shared key takeaways from the event. The session that had the greatest impact for him featured Robert B. Reich, former U.S. secretary of labor during the Clinton administration. Reich spoke on the seemingly radical act of listening, reminding […]
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2019 Insights on the Evolution of Legal Marketing: Innovation, Collaboration and Millennials

  • Posted by Poston Communications
  • On December 18, 2018
Legal marketing is changing — there is no doubt about that. But where is this dynamic industry headed? A seasoned panel composed of local industry leaders recently shared their perspectives on what’s next for legal marketing in 2019 at a Legal Marketing Association luncheon on December 7 in Atlanta. One of the biggest buzzwords flying […]
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North Florida Media Outlets Share PR Tips at PRSA Event

  • Posted by Poston Communications
  • On December 11, 2018
What can public relations professionals do to help their story pitches connect with reporters and editors? The North Florida Annual Media Roundtable, hosted by the Public Relations Society of America, provided key takeaways from media outlets in Jacksonville, Florida. The tips, which were revealed over an intimate Italian dinner, speed dating-style, aim to help PR […]
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Poston Communications Sponsoring Legal Marketing Association’s Holiday Social in Raleigh

  • Posted by Poston Communications
  • On November 27, 2018
The 2018 holiday season is in full swing, and we’re ready to celebrate with legal marketing professionals in Raleigh. Poston Communications is sponsoring the Legal Marketing Association Southeast Region Raleigh / Greensboro / Triad Local Steering Committee Annual Holiday Social on Wednesday, December 5, at Sullivan’s Steakhouse. Join us for cocktails, heavy hors d’oeuvres and […]
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Poston Communications Named a Top Public Relations Firm in Daily Business Review’s “Best of” 2018 Survey

  • Posted by Poston Communications
  • On November 20, 2018
At Poston Communications, our mission and values include a commitment to excellence. It is always rewarding when our colleagues in the legal community recognize us for this commitment. We are honored to have been selected as a top public relations agency in the Daily Business Review‘s 2018 “Best Of” survey of Florida lawyers and firm […]
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What Do Law Firms Need to Budget for PR and Content in 2019?

  • Posted by Dave Poston
  • On November 7, 2018
Legal marketers ask us all the time: What should my law firm budget for public relations and content? We’re excited to finally put pen to paper on the question we’ve been asked about for decades. Regardless of your budget, the most successful programs are planned and executed in alignment with the firm’s strategic plan and […]
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4 Florida Bar Rules That Legal Marketers Must Know

  • Posted by Sarah Zets
  • On November 2, 2018
Florida is recognized across the country for its strict policies relating to legal ethics. As legal marketing and communications technology continue to evolve, The Florida Bar regularly updates its regulations, so it is imperative to stay informed and up to date on the latest changes. Elizabeth Tarbert, member of the Ethics Counsel at The Florida […]
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