Every day, we are exposed to thousands of brands, but what makes any of them memorable? Often, we’re unaware of the impact that the constant barrage of brands has on us until we realize that we can identify a brand simply by a color, jingle, sign or slogan. But even with our (often unnoticed) loyalty […]

What kind of person first comes to mind when you think of a leader? Most tend to think of someone with power, hierarchy or a high-ranking title. But anyone can be a leader; no matter what position or job title they hold. Our summer interns explored this lesson during a summer leadership session with our executive […]

Poston Communications was pleased to attend a recent event hosted by the Florida Public Relations Association (FPRA) on “Tornado Takeaways: Five Lessons in Crisis Communication.” The presentation was led by Jason Bartolone and Drew Winchester, media relations specialists for Sarasota County, who detailed their experiences during a recent tornado that devastated the county, and how […]

Is it success that makes someone a thought leader? Innovation? Or is it originality? It’s one thing to be the most effective or the most successful leader in an industry and it’s quite another to be a thought leader. A thought leader is someone who is viewed as an expert because their ideas are well-known […]

As part of our involvement in the Legal Marketing Association’s Southeastern Chapter (LMASE) Orlando City Group, our Central Florida based team proudly volunteered on June 8 at the Ronald McDonald House at Arnold Palmer Medical Center. Along with members of the Orlando City Group, the team prepared a taco night for more than 50 residents […]

Poston Communications is pleased to announce that Mikey Mooney was honored as the Public Relations Society of America (PRSA) Georgia’s June, 2016 Chapter Champion. This award recognizes PRSA Georgia members who have gone the extra mile in providing service to the Chapter. Mikey is a Senior Account Executive in our Atlanta office. For the past […]

The AP Stylebook is constantly evolving with the addition of new terms and the editing of old ones. The 2016 version launched on June 1 with a few important changes. One of the most notable updates is that “internet” and “web” are now to be lowercased. It also stresses that these two terms are not […]