Dave Poston Takes on the PR Measurement Challenge at the 2017 LMA Annual Conference

  • Posted by Poston Communications
  • On March 27, 2017
As the 2017 Legal Marketing Association Annual Conference kicks off in Las Vegas, a series of pre-conference sessions is underway, including a program on breakthroughs in public relations, content and communications with a presentation by Poston Communications. Dave Poston, president and CEO of Poston Communications, joins Allison McClain Joyce, director of media relations for Nixon Peabody LLP, and Jessica […]
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2017 Legal Marketing Association Conference News for Monday, March 27

  • Posted by Poston Communications
  • On March 27, 2017
The 2017 Legal Marketing Association annual conference newsletter for Monday, March 27, is here! In today’s issue: What’s Happening in Vegas: Getting Ready for the Conference Keynoter Zoë Chance is the Doctor of Influence What Success Looks Like: Anatomy of a Marketing Tagline Ready, Set, Network! Need to Know [ Download the 2017 LMA Conference PDF for […]
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2017 Legal Marketing Association Conference News Brought to You by Poston Communications

  • Posted by Poston Communications
  • On March 27, 2017
The 2017 Legal Marketing Association Annual Conference, March 27-29, is bringing more than 1,500 attendees to Las Vegas, and Poston Communications is on site to keep everyone connected. Each morning, LMA conference attendees will start their day with an email reporting on the prior, current and next day’s events. Find important tips for each day […]
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In-house Legal Counsel Can Take the Lead in Crisis Communications Planning

  • Posted by Poston Communications
  • On March 10, 2017
The Association of Corporate Counsel Georgia Chapter sponsored a special program to train in-house legal counsel to mitigate risk by taking the lead in preparing communication strategies as part of a comprehensive crisis response plan for turbulent times. The Feb. 28 workshop taught key crisis operations with coordinating communications lessons through an interactive scenario, based […]
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How to Generate Buzz on an Evergreen Topic

  • Posted by Poston Communications
  • On March 1, 2017
With breaking news happening daily, it may be hard to tend to an evergreen issue that has been dismissed as “timeless.” On the other hand, the demand for content never ends. If tackled correctly, evergreen topics can enhance your credibility, build industry authority, improve SEO and drive traffic for years. Here are a few tips […]
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Excuses Not Welcome: How to Overcome Your PR Hurdles

  • Posted by Poston Communications
  • On February 22, 2017
For public relations professionals, generating great results for clients is always the goal, but it isn’t uncommon to go through a dry spell. Sometimes obstacles get in the way or you may feel that you have exhausted every possible idea. Generating the desired media coverage requires creativity, hard work, skill, persistence, good timing and sometimes […]
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Prepared for a Cyber Threat? Lessons from a Crisis Communications Expert

  • Posted by Poston Communications
  • On February 16, 2017
As an executive leader managing communications for both private and public entities, I have found crisis communications to be one of the greatest challenges because there is so much at stake. Crises often happen rapidly and impact people, reputation and the bottom line. Cybersecurity breaches can happen to any organization, threatening credibility with the invasion […]
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Valentine’s Day PR Can Make a Love Connection in Unlikeliest of Places

  • Posted by Scott Walker
  • On February 14, 2017
As sure as Cupid’s arrow ignites desire, the arrival of Valentine’s Day makes PR professionals’ hearts flutter. Love is in the air, and brands are eager to capitalize on affinity relationships to connect with customers and clients. U.S. consumers are expected to spend $18.2 billion on their sweethearts this Valentine’s Day, according to a survey […]
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You Want Media Exposure for Your Clients, but What Do Journalists Want?

  • Posted by Poston Communications
  • On February 7, 2017
Public relations professionals can learn new ways to gain media exposure for their clients by understanding what journalists need most. Writers and editors from the Orlando Business Journal shared tactics that work as well as what the paper has in store for 2017 at a recent Legal Marketing Association Orlando Chapter program. Managing editor Susan […]
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Use Your LinkedIn Profile to Stand Out from the Crowd

  • Posted by Poston Communications
  • On October 5, 2016
LinkedIn is an important resource for job searches and professional connections. But, despite the opportunities this social media tool can provide, many professionals still do not take advantage of all LinkedIn benefits. Easily fixable mistakes are still common on this network, even on the profiles of highly skilled professionals. A few tips can improve your […]
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