Prepared for a Cyber Threat? Lessons from a Crisis Communications Expert

  • Posted by Poston Communications
  • On February 16, 2017
As an executive leader managing communications for both private and public entities, I have found crisis communications to be one of the greatest challenges because there is so much at stake. Crises often happen rapidly and impact people, reputation and the bottom line. Cybersecurity breaches can happen to any organization, threatening credibility with the invasion […]
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Valentine’s Day PR Can Make a Love Connection in Unlikeliest of Places

  • Posted by Scott Walker
  • On February 14, 2017
As sure as Cupid’s arrow ignites desire, the arrival of Valentine’s Day makes PR professionals’ hearts flutter. Love is in the air, and brands are eager to capitalize on affinity relationships to connect with customers and clients. U.S. consumers are expected to spend $18.2 billion on their sweethearts this Valentine’s Day, according to a survey […]
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You Want Media Exposure for Your Clients, but What Do Journalists Want?

  • Posted by Poston Communications
  • On February 7, 2017
Public relations professionals can learn new ways to gain media exposure for their clients by understanding what journalists need most. Writers and editors from the Orlando Business Journal shared tactics that work as well as what the paper has in store for 2017 at a recent Legal Marketing Association Orlando Chapter program. Managing editor Susan […]
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Use Your LinkedIn Profile to Stand Out from the Crowd

  • Posted by Poston Communications
  • On October 5, 2016
LinkedIn is an important resource for job searches and professional connections. But, despite the opportunities this social media tool can provide, many professionals still do not take advantage of all LinkedIn benefits. Easily fixable mistakes are still common on this network, even on the profiles of highly skilled professionals. A few tips can improve your […]
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Bingo Game Calls Out Winning PR Tactics

  • Posted by Poston Communications
  • On August 11, 2016
As part of a newly revamped intern program, Poston Communications has developed summer coaching sessions for our interns and junior PR professionals that are also a fun way to learn.  A friendly game of bingo provided an interactive opportunity to discuss business development and public relations tactics that drive revenue. Led by our Senior Vice […]
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What You Can Do to Improve Your SEO

  • Posted by Poston Communications
  • On August 10, 2016
How can you get in front of your customer when the target keeps moving? Google and other search engines regularly make major updates to their algorithms, dramatically changing ranking factors for websites to keep results fresh and current. Customer usage and expectations also change rapidly, making it necessary for businesses to continuously strengthen and update […]
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How I Learned to Lead as an Intern

  • Posted by Poston Communications
  • On August 9, 2016
My internship at Poston Communications has taught me more than I ever could have imagined. As an intern, I feel that my duties were varied, educational and empowering. I felt constantly challenged with helping clients land placements, drafting public relations materials, and participating in firm management projects. Looking back, it’s difficult to recall everything I […]
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Why Understanding Different Personality Types Is Important in the Workplace

  • Posted by Poston Communications
  • On August 4, 2016
As part of the Poston Communications’ internship curriculum, the interns took the Myers-Briggs Type Indicator (MBTI) personality inventory as a way to better understand themselves and how different personalities interact. The test consists of a series of questions to determine a personality type based on basic preferences, which is then expressed as a four letter […]
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Poston Communications’ Atlanta Team Serves Families at Ronald McDonald House

  • Posted by Poston Communications
  • On August 3, 2016
There is no better feeling than providing a well-balanced meal to warm the hearts and bellies of families when they return from a long day at the hospital. Our Poston Atlanta team proudly volunteered on July 18 at the Ronald McDonald House at Egleston by Emory. Since 2008 the Ronald McDonald House at Egleston has […]
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Building Your Personal Brand

  • Posted by Poston Communications
  • On July 26, 2016
Every day, we are exposed to thousands of brands, but what makes any of them memorable? Often, we’re unaware of the impact that the constant barrage of brands has on us until we realize that we can identify a brand simply by a color, jingle, sign or slogan. But even with our (often unnoticed) loyalty […]
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