Back to Work: How to Strategically Communicate Reopening Plans

  • Posted by Poston Communications
  • On May 11, 2020
We are hopeful to see – ever so slowly – talk of reopening. Now is the time to plan your company or firm reopening / relaunch / rebuild – so how will you communicate this critical message? To your employees? To your clients? To stakeholders and the larger community? Starting Thursday, May 14, we are […]
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New Netflix Documentary ‘Trial by Media’ Highlights Litigation Public Relations, Crisis Communications and Winning In the Court of Public Opinion

  • Posted by Jackie Labrecque
  • On May 8, 2020
The trailer starts with a voiceover, “I found out early on as a lawyer, it doesn’t matter about the law. It’s about being able to tell a story.” Our litigation PR and crisis team at Poston Communications will no doubt be watching Netflix’s upcoming, six-episode documentary that airs Monday, May 11 titled, ‘Trial by Media.’ […]
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Strategic Communications for Law Firms During and After COVID-19 – How to Get Ahead

  • Posted by Poston Communications
  • On May 6, 2020
In a recent article published by The Legal Intelligencer and Law.com, Poston Vice President Ioana Good highlights key takeaways from a communications webinar titled “Getting Ahead in Communications and COVID-19,” where she and other industry experts served as panelists. Hosted by the Legal Marketing Association Southeast Region, the webinar polled industry experts on nationwide trends […]
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Looking to Get Your Good News Covered? You’re in Luck!

  • Posted by Poston Communications
  • On May 4, 2020
To say that COVID-19 has changed the way we live and do business is an understatement. The media is no different. Journalists are being asked to do more with less time, and many reporters find themselves working from home, homeschooling children and sharing the extra burden that stay-at-home orders have left many of us trying […]
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Helping Out Our Neighbors: Spreading Crucial Messages During COVID-19

  • Posted by Poston Communications
  • On April 22, 2020
In the flurry of news related to COVID-19 and its wide-reaching impacts, it can be easy to overlook and spread good news. That’s why today – in honor of National Volunteer Week – we’re proud to be highlighting the great work happening in our own backyard by United Against Poverty’s Orlando campus. With its member-share […]
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It Takes a Pro: Celebrating Accreditation in Public Relations

  • Posted by Megan Paquin
  • On April 21, 2020
When it comes to professional development, the team at Poston Communications sets the bar high. Last month, Poston Communications shared crisis communications strategies with the Legal Marketing Association, and we also shared our insights on leadership with ADEPT Leadership. Many of our team members also serve in leadership roles for various public relations, legal and other professional […]
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Leading By Video: Create Compelling, Professional Videos to Connect with Your Team

  • Posted by Jackie Labrecque
  • On April 20, 2020
As part of our CEO and Leadership Communications practice, we are advising law firm and other company leaders on creating professional videos recorded right from their homes during the COVID-19 pandemic. Some of these messages are used for internal and employee communications purposes or for building team morale, and other times, unfortunately, for announcing sensitive […]
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6 Tips to Launch a Successful Podcast

  • Posted by Poston Communications
  • On April 16, 2020
“Did you know that more than 51% of the U.S population listens to podcasts and that nearly three out of every four podcast listeners tune in to learn new things on a monthly basis?” In a recent article published by JD Supra, Poston Communications Vice President Ioana Good provides facts and insights on podcasting as […]
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10 Tips for Busy Lawyers Writing Articles and Blogs

  • Posted by Poston Communications
  • On April 14, 2020
Facing writer’s block as that article or blog post you promised comes due? Every article (and writer) is different, but here are a few guidelines that we have found helpful for lawyers writing articles. Identify your target reader. Is your primary target other lawyers who might make referrals? Small business owners? C-suite executives? GCs and […]
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