Poston Communications’ Jackie Labrecque Joins Alzheimer’s Association Board of Directors

  • Posted by Poston Communications
  • On March 11, 2020
Jackie Labrecque, account supervisor at Poston Communications, is taking action for a cause close to her heart. Recently appointed to the Central and North Florida Chapter of the Alzheimer’s Association board of directors, Labrecque will provide leadership to fulfill the mission of the Alzheimer’s Association, enhancing concern and awareness for Alzheimer’s disease, raising money, advancing […]
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Coronavirus Brings Opportunities to Communicate with Clients, Employees and the Media

  • Posted by Poston Communications
  • On March 10, 2020
The Poston Communications team is receiving inquiries from law firms and other businesses nationwide on how to communicate with clients, employees and the media about the coronavirus outbreak. While this particular pandemic is uncharted territory for all of us, basic crisis communication strategies – including our “Plan, Respond, Advocate” system – can easily be plugged […]
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When the Media Get It Wrong, Here’s How to Set the Record Straight

  • Posted by Poston Communications
  • On March 5, 2020
Journalists don’t get in the business to get it wrong. Reporters are truth seekers; they want to hold power to account and they want to tell compelling stories that matter to people’s lives. While they don’t always get it right, they don’t want to get it wrong. But they are human, and it happens. The […]
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Employees First: Crisis Communications Considerations for Coronavirus

  • Posted by Megan Paquin
  • On March 4, 2020
When it comes to large-scale, uncertain crisis scenarios such as the coronavirus (COVID-19) outbreak, organizations can have a difficult time predicting the business impact. No crisis manager wants to be known as the “boy who cried wolf,” and many organizations defer to monitoring protocols as the situation evolves. However, maintaining a proactive internal communications posture, […]
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2020 Election Style Guide: Providing Accurate, Engaging Content in a High-Stakes Environment

  • Posted by Poston Communications
  • On March 3, 2020
Today on Super Tuesday, voters in 14 states across the country are casting their ballots in presidential primaries. With election season heating up, we put together a quick guide for law firms.   Election Style Guide Updates AP Stylebook recently released updates to its Elections Topical Guide, which gives guidance for best practices in writing […]
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PR and Business Development: 3 Ways to Win Work with a Harmonious Team

  • Posted by Ioana Good
  • On March 3, 2020
“Do we need PR when we already have a business development department at our firm?” This is a frequent question asked by business leaders in the early stages of considering media relations efforts. The truth is, influencing potential clients to take action has always been at the core of public relations. And in today’s competitive […]
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Poston Communications Welcomes Alexa Ferguson to Denver Office

  • Posted by Poston Communications
  • On February 20, 2020
Poston Communications is pleased to announce the addition of Alexa Ferguson as a marketing manager in the agency’s Denver office. Ferguson assists in Poston Communications’ own business development initiatives and marketing efforts, including researching target lists and writing proposals. She works closely with agency leadership to help direct marketing campaigns and collaborates with other team […]
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Say Goodbye to the Panic Button and Develop a Company Style Guide for Clarity and Inclusion

  • Posted by Poston Communications
  • On February 18, 2020
With the increased pace and explosion of communications platforms, style guides provide a haven for marketers, journalists and savvy businesses. Style guides formalize company preferences on naming conventions, grammar and punctuation, tone and voice, and other nuances that a business must consider, such as scrubbing content for compliance with legal bar rules. Many organizations, including […]
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Be Your Own Newsroom: How to Make a Professional Video News Release (VNR)

  • Posted by Jackie Labrecque
  • On February 14, 2020
Newsrooms are busy. Journalists are asked to do more and more with less time and resources, and they are on tight deadlines. Company leaders and their marketers must get creative to ensure their stories are told. One way you can do that for your company or client is to be your own newsroom and create […]
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