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Account Supervisor Kali Hammond Earns Accreditation in Public Relations

  • Posted by Poston Communications
  • On September 8, 2020
We’re proud to announce that Account Supervisor Kali Hammond has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation. The announcement was made by the Universal Accreditation Board, a consortium of nine professional communication organizations that directs this competency certification program. The Accreditation program aims to improve […]
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Five Steps for Writing a Personal Crisis Plan

  • Posted by Poston Communications
  • On September 2, 2020
From the global pandemic to murder hornets, and all the class-action lawsuits, hurricanes and other crises in between – 2020 has brought more than its fair share of challenges. In most organizations, executive leadership calls the shots in crisis. But it is not uncommon for individuals throughout the organization – who will undoubtedly play a […]
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Chambers is Calling: Four Tips to Prepare for a Successful Interview

  • Posted by Monica Smith
  • On August 31, 2020
After weeks of culling through matters, contacting referees and making your Chambers submission, you think you’ve put that project to bed for the year, right? Well, not so fast. If you made your submission for the deadline in July, you’ve likely already been contacted by a researcher offering an interview. Likewise, if your deadline was […]
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Take a Stand (and Promote Your Organization’s Values) with Effective Amicus Briefs

  • Posted by Poston Communications
  • On August 20, 2020
Belief-driven buyers remain on the rise. In 2017, 30% of consumers worldwide reported that they made belief-driven purchases more than they did in the three years prior. These are individuals who choose to buy a particular product or service based on their ideology, and whether it aligns with their perceived notions of certain brands. Generational […]
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Referees Deserve Your Guidance Before Talking to the Chambers Researcher

  • Posted by Poston Communications
  • On August 18, 2020
We’ve long heard from Chambers’ editorial team that solid references are the backbone of any ranking. But far too often, we hear from researchers that law firms’ clients were unavailable for interviews or didn’t respond to emails requesting a phone call. Here are our suggestions for making sure your referees are prepared for the interview, […]
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Producing Compelling Video Programs Remotely

  • Posted by Jackie Labrecque
  • On August 12, 2020
With many of us working from home during COVID-19 and meeting remotely for the foreseeable future, continuing legal education (CLE) and other law firm programming has all gone online. A recent poll conducted during an Association of Legal Administrators webinar revealed 91% of respondents believe “the changes in working practices, including more remote working, are […]
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A Networking Journey With PR Pros

  • Posted by Kali Hammond
  • On July 31, 2020
The Florida Publication Relations Association (FPRA) offers a leadership program, LeadershipFPRA, that consists of five sessions to network, interact, learn and grow. LeadershipFPRA personally gave me the chance to connect with public relations professionals throughout the state of Florida working in a variety of industries, from health care, education and nonprofits, to municipal services, food […]
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Your Chambers USA Questions Answered

  • Posted by Poston Communications
  • On July 15, 2020
In the July 14 webinar “How-To Chambers: USA Edition,” Head of USA Research Development Kushraj Cheema and USA Editor Toby Eccleshall came together to address frequently asked questions and offer guidance regarding the submission process, including COVID-19 considerations.   The Pre-Research Process When it comes to the complex Chambers submissions, questions abound. What is the […]
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Crisis Communications Conversations: Dave Poston in LMA Mid-Atlantic Region Newsletter

  • Posted by Poston Communications
  • On July 8, 2020
In a recent interview with Leslie Valenza, media and communications consultant and editor of the Legal Marketing Association’s Mid-Atlantic Region Newsletter, Poston Communications CEO Dave Poston talks all things crisis communications, breaking down the most practical elements of an effective crisis plan as part of law firm business strategy. “Crisis planning is sort of like […]
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Top 3 Questions – And Answers – About Chambers Submissions

  • Posted by Poston Communications
  • On July 6, 2020
With Chambers season coming in hot for U.S. law firms, our Poston Content team has been talking with lawyers and their marketers about best practices in preparing strong submissions for the 2021 guide. Three of the top questions and topics we often address can help you tackle the submission process with confidence and fewer headaches. […]
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