2020 Legal Marketing Association Daily Conference News Powered by Poston Communications

  • Posted by Poston Communications
  • On October 8, 2020
For the fourth year in a row, Poston Communications is the Legal Marketing Association Annual Conference Daily Conference News sponsor, publisher and editor. Although the conference is going virtual this year, the newsletter will continue to be an integral part of the unique LMA conference attendee experience. The newsletter will be emailed each morning to […]
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The Importance of Virtual Eye Contact: It’s Science

  • Posted by Jackie Labrecque
  • On September 25, 2020
It’s strange to stare at that tiny dot on your computer – but it’s your connection with the outside world, and science backs that up! We discuss the importance of virtual eye contact and best practices for connecting with the camera.
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The Corporate Apology: Why “I’m Sorry” Is Just the First Step

  • Posted by Poston Communications
  • On September 21, 2020
When a corporation in a crisis – where the public is outraged – seeks our counsel, we turn to our experience and the research as we walk them through the most effective response. Surin Chung writes in his 2011 study that companies that take an active responsibility in their apology relieve public anger more than […]
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Chambers Submissions: Are They Worth the Time?

  • Posted by Poston Communications
  • On September 17, 2020
We are in the midst of Chambers USA season now, and many law firms are scrambling to meet the deadlines. Chambers submissions take many hours to complete and require the cooperation of what may be the busiest lawyers in the firm. Is it worth it? Does it really matter if your firm is ranked in […]
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A Virtual SCOTUS: What’s Next

  • Posted by Jackie Labrecque
  • On September 15, 2020
United States Supreme Court Justices heard 10 arguments in May – a stacked month and quite historical. It was the first time arguments happened over the phone and more importantly, it was the first time the high court was truly an open court as people could listen in real time. Instead of a lively debate […]
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Who is Generation Z? And, What Do They Want From Us?

  • Posted by Megan Paquin
  • On September 11, 2020
As a Millennial who sat through countless presentations about my generation, from dissecting why we wanted to be quickly promoted and compensated more to how companies can earn more of my dollar, it is a little strange for me to sit down and write about what we can expect from our friends in Generation Z. […]
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Lessons Learned From the Road to the Supreme Court

  • Posted by Poston Communications
  • On September 10, 2020
In an article published by PRsay, an extension of the Public Relations Society of America’s Strategies & Tactics publication, Vice President Megan Paquin is quoted discussing lessons learned from the road to the Supreme Court. Along with Gerald Bostock, plaintiff in Bostock v. Clayton County, Ga., and his legal counsel, Tom Mew of law firm […]
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Account Supervisor Kali Hammond Earns Accreditation in Public Relations

  • Posted by Poston Communications
  • On September 8, 2020
We’re proud to announce that Account Supervisor Kali Hammond has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation. The announcement was made by the Universal Accreditation Board, a consortium of nine professional communication organizations that directs this competency certification program. The Accreditation program aims to improve […]
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Five Steps for Writing a Personal Crisis Plan

  • Posted by Poston Communications
  • On September 2, 2020
From the global pandemic to murder hornets, and all the class-action lawsuits, hurricanes and other crises in between – 2020 has brought more than its fair share of challenges. In most organizations, executive leadership calls the shots in crisis. But it is not uncommon for individuals throughout the organization – who will undoubtedly play a […]
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