Navigating Social Distancing: How to Meet via Video Successfully

Posted by Jackie Labrecque
On March 19, 2020

All of us are juggling a change in routine, school closures, working from home and general insecurity surrounding the coronavirus (COVID-19) outbreak. It may seem petty – and certainly a first world problem – to talk about how to better video conference with your employees or clients. But, we always encourage leaders to take the […]

Don’t Panic: It’s Never Too Late to Make a Plan to Protect Your Business

Posted by Megan Paquin
On March 18, 2020

There’s no doubt about it: Crisis begets crisis. Often, we hear from business leaders who have been dealing with a crisis for days, weeks or months but then find themselves dealing with new problems as a result. Cybercriminals, for example, are known to capitalize on organizational crises and catastrophic events to infiltrate IT systems. Then, […]

What’s Next With COVID-19: How to Work and Manage a Team Remotely

Posted by Jackie Labrecque
On March 17, 2020

With many employees working from home amid the coronavirus (COVID-19) outbreak, employers will want to ensure the team is set up for success. Remote working is likely new to many companies. As humans, we are built to be part of a tribe. In isolation, things can get lost in translation. All companies want this to […]

Employers: Don’t Let Your Communications Become Distant

Posted by Megan Paquin
On March 16, 2020

Over the last week, the United States saw a rapid increase in office closures amidst calls to “flatten the curve.” Business leaders across all industries made the difficult decision to transition their workforce online – taking an important step as the situation around COVID-19 continues to evolve. In order to ensure a truly seamless transition, […]

Poston Communications’ Jackie Labrecque Joins Alzheimer’s Association Board of Directors

Posted by Poston Communications
On March 11, 2020

Jackie Labrecque, account supervisor at Poston Communications, is taking action for a cause close to her heart. Recently appointed to the Central and North Florida Chapter of the Alzheimer’s Association board of directors, Labrecque will provide leadership to fulfill the mission of the Alzheimer’s Association, enhancing concern and awareness for Alzheimer’s disease, raising money, advancing […]

Coronavirus Brings Opportunities to Communicate with Clients, Employees and the Media

Posted by Poston Communications
On March 10, 2020

The Poston Communications team is receiving inquiries from law firms and other businesses nationwide on how to communicate with clients, employees and the media about the coronavirus outbreak. While this particular pandemic is uncharted territory for all of us, basic crisis communication strategies – including our “Plan, Respond, Advocate” system – can easily be plugged […]

When the Media Get It Wrong, Here’s How to Set the Record Straight

Posted by Poston Communications
On March 5, 2020

Journalists don’t get in the business to get it wrong. Reporters are truth seekers; they want to hold power to account and they want to tell compelling stories that matter to people’s lives. While they don’t always get it right, they don’t want to get it wrong. But they are human, and it happens. The […]

Employees First: Crisis Communications Considerations for Coronavirus

Posted by Megan Paquin
On March 4, 2020

When it comes to large-scale, uncertain crisis scenarios such as the coronavirus (COVID-19) outbreak, organizations can have a difficult time predicting the business impact. No crisis manager wants to be known as the “boy who cried wolf,” and many organizations defer to monitoring protocols as the situation evolves. However, maintaining a proactive internal communications posture, […]

2020 Election Style Guide: Providing Accurate, Engaging Content in a High-Stakes Environment

Posted by Poston Communications
On March 3, 2020

Today on Super Tuesday, voters in 14 states across the country are casting their ballots in presidential primaries. With election season heating up, we put together a quick guide for law firms. Election Style Guide Updates AP Stylebook recently released updates to its Elections Topical Guide, which gives guidance for best practices in writing […]

PR and Business Development: 3 Ways to Win Work with a Harmonious Team

Posted by Ioana Good
On March 3, 2020

“Do we need PR when we already have a business development department at our firm?” This is a frequent question asked by business leaders in the early stages of considering media relations efforts. The truth is, influencing potential clients to take action has always been at the core of public relations. And in today’s competitive […]

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