Be an Advocate: Planning for Firm’s Recovery and Future Post-COVID-19

  • Posted by Poston Communications
  • On May 20, 2020
In a recent article published by North Carolina Lawyers Weekly and South Carolina Lawyers Weekly, Poston Vice President Megan Paquin, APR, CPRC discusses how crisis communication strategies can offer law firms a competitive advantage as they continue to navigate the coronavirus pandemic. “Even with some semblance of ‘business as usual’ on the horizon, crisis management […]
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5 Reasons to Media Train Right Now

  • Posted by Jackie Labrecque
  • On May 19, 2020
“I would love to do that interview, unfortunately, I’m not comfortable on camera,” or “Wow, we have an attorney who’s an star in the courtroom – thinking on his feet, but I’m not sure he could translate that energy on camera.” We hear this all the time. When broadcast media opportunities come up, reporters are […]
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10 Tips for Writing Effective Attorney Bios

  • Posted by Ed Bean
  • On May 14, 2020
Attorney bios often are the most visited content on law firm websites. A bio may be a prospective client’s first stop before deciding whether to pick up the phone and find out more about the firm or the attorney. Make sure your firm’s bios invite readers to take the next step. What’s your story? We […]
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Use Proven Crisis Communications Strategies to Navigate the Novel Coronavirus

  • Posted by Poston Communications
  • On May 13, 2020
While the coronavirus pandemic is unprecedented, how to handle it is nothing new. The best way for law firms and companies to navigate COVID-19 is to rely on proven crisis communications strategies. While the novelty and uncertainty of the virus certainly add more to consider, best practices for communicating during a crisis remain effective. In […]
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Creating Your Own Video News Release

  • Posted by Jackie Labrecque
  • On May 12, 2020
Thanks to social distancing, many journalists are using video conferencing services in lieu of face-to-face, on-camera interviews. And because journalists are spread thin and are pressed for time, COVID-19 is a great time to produce your own Video News Release or VNR. A video news release is content you produce that is ready to roll […]
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Back to Work: How to Strategically Communicate Reopening Plans

  • Posted by Poston Communications
  • On May 11, 2020
We are hopeful to see – ever so slowly – talk of reopening. Now is the time to plan your company or firm reopening / relaunch / rebuild – so how will you communicate this critical message? To your employees? To your clients? To stakeholders and the larger community? Starting Thursday, May 14, we are […]
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New Netflix Documentary ‘Trial by Media’ Highlights Litigation Public Relations, Crisis Communications and Winning In the Court of Public Opinion

  • Posted by Jackie Labrecque
  • On May 8, 2020
The trailer starts with a voiceover, “I found out early on as a lawyer, it doesn’t matter about the law. It’s about being able to tell a story.” Our litigation PR and crisis team at Poston Communications will no doubt be watching Netflix’s upcoming, six-episode documentary that airs Monday, May 11 titled, ‘Trial by Media.’ […]
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Looking to Get Your Good News Covered? You’re in Luck!

  • Posted by Poston Communications
  • On May 4, 2020
To say that COVID-19 has changed the way we live and do business is an understatement. The media is no different. Journalists are being asked to do more with less time, and many reporters find themselves working from home, homeschooling children and sharing the extra burden that stay-at-home orders have left many of us trying […]
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Helping Out Our Neighbors: Spreading Crucial Messages During COVID-19

  • Posted by Poston Communications
  • On April 22, 2020
In the flurry of news related to COVID-19 and its wide-reaching impacts, it can be easy to overlook and spread good news. That’s why today – in honor of National Volunteer Week – we’re proud to be highlighting the great work happening in our own backyard by United Against Poverty’s Orlando campus. With its member-share […]
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