Nominating Clients and Prospects for Legal Industry Awards: Key in a Law Firm’s Business Development Toolbox

Posted by Leslie Valenza
On September 14, 2021

Spotlighting successful collaborations with clients is an important step in demonstrating your firm’s commitment to innovation, leadership and service. Nominating clients for recognitions that honor distinguished in-house talent is a great way to express gratitude to clients for entrusting your firm with their high-valued legal matters. Yet award submissions are a relationship-building tactic underutilized by […]

Chambers Submissions: Are They Worth the Time?

Posted by Poston Communications
On September 17, 2020

We are in the midst of Chambers USA season now, and many law firms are scrambling to meet the deadlines. Chambers submissions take many hours to complete and require the cooperation of what may be the busiest lawyers in the firm. Is it worth it? Does it really matter if your firm is ranked in […]

Integrating PR and BD Strategies to Win Work: Dave Poston on The Legal S/ant

Posted by Poston Communications
On June 5, 2020

Integrating public relations and business development strategies is a great way for law firms to drive sales and improve their bottom lines. But marrying these strategies is a challenging task that should be pursued with a skillful and calculated approach. In a recent interview with The Legal S/lant podcast, Poston Communications CEO Dave Poston provided […]

4 Storytelling Models You Should Know for Business Development Content

Posted by Dave Poston
On October 2, 2019

At the 2019 LMASW Region Conference in Houston, legal marketers and business developers gathered to inspire one another as leaders at their respective professional services firms as well as to share ideas and learn. One excellent afternoon breakout educated attendees about the four storytelling archetypes. Entitled “The Secret Sauce – Developing Recipes for Powerful Storytelling That Will […]