Nominating Clients and Prospects for Legal Industry Awards: Key in a Law Firm’s Business Development Toolbox

Posted by Leslie Valenza
On September 14, 2021

Spotlighting successful collaborations with clients is an important step in demonstrating your firm’s commitment to innovation, leadership and service. Nominating clients for recognitions that honor distinguished in-house talent is a great way to express gratitude to clients for entrusting your firm with their high-valued legal matters. Yet award submissions are a relationship-building tactic underutilized by […]

4 Ways to Create Podcast Content

Posted by Leslie Valenza
On May 13, 2021

If you are thinking about starting a podcast, there are several factors to consider and steps to take. One key consideration is: Can I generate enough content to keep the show going long-term? If your podcast will focus on issues with which your clients grapple in their own roles, then the answer is likely yes. […]

Chambers Submissions: Are They Worth the Time?

Posted by Poston Communications
On September 17, 2020

We are in the midst of Chambers USA season now, and many law firms are scrambling to meet the deadlines. Chambers submissions take many hours to complete and require the cooperation of what may be the busiest lawyers in the firm. Is it worth it? Does it really matter if your firm is ranked in […]

Referees Deserve Your Guidance Before Talking to the Chambers Researcher

Posted by Poston Communications
On August 18, 2020

We’ve long heard from Chambers’ editorial team that solid references are the backbone of any ranking. But far too often, we hear from researchers that law firms’ clients were unavailable for interviews or didn’t respond to emails requesting a phone call. Here are our suggestions for making sure your referees are prepared for the interview, […]

What Do Law Firms Need to Budget for PR in 2020?

Posted by Poston Communications
On November 12, 2019

Legal marketers ask us all the time: What should my law firm budget for public relations? We’re excited to finally put pen to paper on the question we’ve been asked about for years. Regardless of your budget, the most successful PR programs are planned and executed in alignment with the law firm’s strategic plan and […]

Legal Marketers Coming to Birmingham for LMASE19

Posted by Poston Communications
On September 25, 2019

The 2019 Legal Marketing Association Southeast (LMASE) Region Annual Conference is taking place September 25-27 in Birmingham, Alabama. Attendees are marketing professionals from all corners of our industry who will learn about being change agents: the catalysts, the mobilizers and the leaders. This is an opportunity for the Poston Communications team, represented by Account and […]

Treat Your Chambers Legal References with the VIP Status They Deserve

Posted by Poston Communications
On August 19, 2019

Asking for client references is a tricky request but an essential component of Chambers submissions. Once you’ve made the ask, however, you can make the process as painless – and dare we suggest positive? – as possible by delivering exceptional client service when it comes to the interviews. Making the Request Express your gratitude for […]

What Is the Chambers High Net Worth Guide?

Posted by Poston Communications
On July 29, 2019

Chambers & Partners is widely known for ranking top lawyers, practices and firms around the world. Newer to the scene is the Chambers High Net Worth Guide, designed as a one-stop shop for ranking lawyers and firms in private wealth services. In addition to top performers in the law, Chambers HNW recommends leading individuals and […]

In Chambers Legal Rankings, Selecting Right Client References Makes a Difference

Posted by Poston Communications
On July 19, 2019

If your summertime looks less like sunshine and sand and more like representative matters and references, then chances are you are a legal marketer in the throes of your firm’s Chambers season. With deadlines at the turn of every new month, we want to focus on an often-overlooked but critical element of your submissions: the […]

Lights! IPhone! Action! Top Tips for Livestreaming Video

Posted by Shannon Lanier
On July 15, 2019

Livestreaming video on social media sites such as Facebook Live, YouTube Live and LinkedIn Live is an ideal way to share an experience with viewers in real-time, create excitement and buzz around an event and generate content that can be utilized long after the moment has passed. At the 2019 Legal Marketing Association Annual Conference […]

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