Pandemic Interviews Provide Lessons in Media Training

  • Posted by Monica Smith
  • On November 1, 2021
Throughout the course of the COVID-19 pandemic, news interviews have allowed the public to see celebrities, politicians and medical experts, among others, more closely than ever. For instance, there is former Sen. Claire McCaskill, who regularly broadcasts from her kitchen. Room Rater gained quick Twitter traction in the spring of 2020 for its sharp commentary […]
Read More
 

Nine Tips to Master Your On-Camera Presence and Advocate Virtually in 2021

  • Posted by Poston Communications
  • On February 19, 2021
In an article published in the Daily Report on February 11, 2021, Poston Communications President Monica Smith discusses considerations for lawyers and law firms to practice law virtually this year. “Even with vaccines rolling out, virtual advocacy and law firm operations will remain in place for some time,” the authors write. “Learning to connect with […]
Read More
 

Building Out a Video Studio in Your Law Firm

  • Posted by Poston Communications
  • On December 8, 2020
Video is here to stay, and many law firms and other professional services businesses are taking the opportunity to build in-office video production studios for virtual depositions, hearings, mediations and even trials, as well as for media opportunities and virtual presentations. Many law firms are converting extra offices – perhaps those vacated by professionals deciding […]
Read More
 

A Virtual SCOTUS: What’s Next

  • Posted by Poston Communications
  • On September 15, 2020
United States Supreme Court Justices heard 10 arguments in May – a stacked month and quite historical. It was the first time arguments happened over the phone and more importantly, it was the first time the high court was truly an open court as people could listen in real time. Instead of a lively debate […]
Read More
 

Producing Compelling Video Programs Remotely

  • Posted by Poston Communications
  • On August 12, 2020
With many of us working from home during COVID-19 and meeting remotely for the foreseeable future, continuing legal education (CLE) and other law firm programming has all gone online. A recent poll conducted during an Association of Legal Administrators webinar revealed 91% of respondents believe “the changes in working practices, including more remote working, are […]
Read More
 

5 Reasons to Media Train Right Now

  • Posted by Poston Communications
  • On May 19, 2020
“I would love to do that interview, unfortunately, I’m not comfortable on camera,” or “Wow, we have an attorney who’s an star in the courtroom – thinking on his feet, but I’m not sure he could translate that energy on camera.” We hear this all the time. When broadcast media opportunities come up, reporters are […]
Read More
 

Creating Your Own Video News Release

  • Posted by Poston Communications
  • On May 12, 2020
Thanks to social distancing, many journalists are using video conferencing services in lieu of face-to-face, on-camera interviews. And because journalists are spread thin and are pressed for time, COVID-19 is a great time to produce your own Video News Release or VNR. A video news release is content you produce that is ready to roll […]
Read More
 

Leading By Video: Create Compelling, Professional Videos to Connect with Your Team

  • Posted by Poston Communications
  • On April 20, 2020
As part of our CEO and Leadership Communications practice, we are advising law firm and other company leaders on creating professional videos recorded right from their homes during the COVID-19 pandemic. Some of these messages are used for internal and employee communications purposes or for building team morale, and other times, unfortunately, for announcing sensitive […]
Read More