Coronavirus Brings Opportunities to Communicate with Clients, Employees and the Media

The Poston Communications team is receiving inquiries from law firms and other businesses nationwide on how to communicate with clients, employees and the media about the coronavirus outbreak. While this particular pandemic is uncharted territory for all of us, basic crisis communication strategies – including our “Plan, Respond, Advocate” system – can easily be plugged into place.

To make things easy, we have compiled some basic templates that you may adapt and use for your communications needs, including:

• Internal Statement to Employees about COVID-19 Precautions and Firm / Company Guidance
• Internal Statement to Employees about Confirmed Case(s) or Possible Exposure
• Proactive Client Communications
• Client Communications about Confirmed Case(s) or Possible Exposure

If you would like a copy of these materials, please contact our Poston Crisis and Litigation PR Team at [email protected], and a member of our team will be in touch shortly.

 

Coronavirus Information

In the meantime, here are some of the resources we are closely watching for guidance:

• CDC’s Interim Guidance for Businesses and Employers
• CDC’s Guidance for Risk Assessment and Public Management
• SHRM’s Coronavirus Resource Center
• HUB International’s Coronavirus Resource Center
• Communications professionals’ listserv on LinkedIn, Communicating About The Coronavirus
• Law.com and its ongoing coverage of how law firms are responding to the COVID-19 outbreak