Dave Poston, Megan Paquin and Jeff Rossen: How Litigators Can Master Media Relations (New York Law Journal)
- Posted by Poston Communications
- On November 14, 2019
- Bostock v. Clayton County, Buckley Beal, Dave Poston, Jeff Rossen, litigation pr, media relations, Megan Paquin, New York Law Journal
In an article for the New York Law Journal, which published on November 8, Poston Communications CEO Dave Poston, Vice President Megan Paquin, APR, CPRC and New York-based media consultant Jeff Rossen provide guidance to litigators when it comes to using the media to advance a client’s goals.
Many litigators will say, “We’ll try our case in court, not the media.” If only that was possible. The authors say, “in today’s world, you must master the media if you are going to effectively represent your client.”
Additionally, the team explains, “We have represented law firms in communications for years, and we marvel at how the speed of the game has changed. There are fewer newspapers, and those that are left are leaner. Meanwhile, there are a million self-made experts out there and, make no mistake, they will control your message if you are not vigilant.”
Our team was reminded of this recently when Poston Communications’ plaintiff’s-side employment law firm client, Buckley Beal, argued Bostock v. Clayton County, Georgia at the U.S. Supreme Court. The case generated a whirlwind of media activity and serves as an example of why it’s important for litigators to call on the knowledge and experience of professional communicators.
The article provides key takeaways for litigators: Understand where and how the risk extends, think beyond the courtroom, think ahead, get media training, recognize when it is beneficial to have your client speak, remember lawyers should call the shots, losing is sometimes winning and retain a communications firm that shares your values.
To read the full article, subscribers to the New York Law Journal may click here.