Engagement Leads to #LMA20 Success

In an article published by Strategies+, a blog produced by the Legal Marketing Association, Poston Communications offers insight into the key success factor of the organization’s virtual annual conference: engagement.

Like so many events this year, LMA’s 2020 Annual Conference transitioned to an online format in light of COVID-19 restrictions and safety protocols. “Just like at an in-person event, the level of satisfaction experienced by attendees often directly correlates to their time and energy invested in attending sessions, networking, asking questions, sharing experiences and connecting one-on-one.”

The conference’s success this year can be largely attributed to the creative ways speakers engaged with attendees. For example, keynote speaker Baratunde Thurston challenged listeners to examine and reimagine the word “citizen” as a verb to create a more connected community whose members take responsibility for improving it. Gia Altreche, co-chair of the LMA Diversity and Inclusion (D&I) Committee and Shared Interest Group (SIG), noted that this perspective aligns with the D&I committee’s mission statement of “moving conversation into action.” Further, conference speaker Erin Ryan inspired attendees with a discussion of positive culture and how it is created and identified.

Attendees also took full advantage of the opportunity to participate one-on-one video networking sessions, which proved to be one of the most popular features of the conference.

“Engagement proved to be the defining factor and key to the success of LMA20. From the chat boxes to one-on-one sessions, breakouts to roundtables, main stage to LMA’s Got Skills, the legal marketing community showed up and showed off the best part of LMA — the people.”

For the full article, click here.