- Posted by Poston Communications
- On January 19, 2021
- crisis communications
In an article published by The Legal Intelligencer, Poston Communications President Monica Smith and Vice President Megan Paquin take a look back at the lessons learned in 2020 and provide insight on the trends that law firms and their attorneys must embrace going forward.
“One such lesson for attorneys and the legal industry as a whole is the critical importance of crisis communication as both a business imperative and a competitive advantage,” the authors write.
Among these trends are:
- Standout legal counsel puts strategic communication first;
- Internal communications becomes crucial;
- Leading with values builds trust; and
- Practical guidance for your team.
“Combined, these strategies will help you to bring a ‘how we can’ attitude to the table as we continue to collectively navigate these uncertain and unprecedented times,” Smith and Paquin explain. “With your involvement and leadership in crisis communications, attorneys can bolster their own practice while ensuring a smooth road to recovery.”
Subscribers can view the complete article here.