How to Make the Most of Your Successful Chambers Submission

Monica Smith

You worked hard, collected matters, chased down referees and you’re happy with your Chambers ranking.* You can bask in glory until your 2022 deadline – or you can let your successful Chambers submission open a plethora of new content and ideas.

Here are five ways to repurpose your 2021 Chambers submission:

1. Build a “Case Studies” section on your website. Many of the representative matters you collected during the Chambers process can easily be converted into solid examples of your firm’s leadership in the law. Can’t talk about the client? Reframe the confidential matters into a summary of results without disclosing key details.
2. Add client testimonials to your marketing materials. Those terrific quotes that Chambers uses to glowingly describe your firm and attorneys can be added to firm website descriptions, used in proposals and highlighted on attorney bios. Just be sure to credit Chambers for content; it will add another feather in your cap to remind readers of your ranking.
3. Repurpose for other awards. Think about practice-oriented awards that might not be on your radar, such as those from financial publications, industry trades or legal associations. Other awards like Benchmark Litigation and Legal 500 require the same information, so squeeze the most out of the information collected to earn other recognitions for your firm. One caveat: If references are required, consider engaging new clients to serve in this capacity, so that you don’t go back to the same well again.
4. Feature publishable matters wherever you can. Depending on their status and key dates, blog posts, client newsletters and even podcasts could include lessons learned, best practices and takeaways from final decisions stemming from those winning examples. Showcase your results to potential clients visiting your website and social media channels by creating short videos that highlight your matters and results. Bonus points if you include your client and give them the credit!
5. Start your 2022 submission! Many matters can be updated and reused, so review your existing submission to get started on the Representative Matters portion of the process. Unsure of how else to improve your ranking? Check out our guidance here.

*Not happy with your Chambers ranking? Check out what our own Ed Bean has to say about revamping your strategy for 2022.