- Posted by Zoe Ferqueron
- On June 14, 2019
- American Red Cross, blood, blood donations, blood drive, community service, Missing Types
Every two seconds, someone in the United States needs blood – yet only 3% of Americans donate, creating a nationwide blood shortage. The Poston Communications team’s recent visit to the American Red Cross of Georgia taught us how vital blood donations are and how volunteers of the Red Cross assist those in need.
The letters A, B and O make up the main blood groups, and there are specific ways in which blood types must be matched for a safe transfusion. Having an adequate supply of every type is crucial. In the Missing Types campaign, Poston joins the American Red Cross and several corporations in removing the essential blood type letters from our name to raise awareness for the desperate need for blood donations.
Without the letters O and A, our logo looks slightly different, but for a patient in the hospital needing blood, these letters can be the difference between life and death. Now in its second year, the Missing Types campaign is an international movement to raise awareness of the need for blood donors by removing these letters, illustrating the critical role blood donors fill in patient lives.
The need for blood is constant. The Red Cross continuously relies on the generosity of volunteer blood donors to help children battling cancer, accident victims being raced into emergency rooms, new moms with complicated childbirths and patients fighting life-threatening conditions. No matter your blood type, you are needed.
When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B and O blood types are missing from hospital shelves, lives could be changed forever. Together, we can fill the missing types.
Zoe Ferqueron is an assistant account executive with Poston Communications, based in Orlando.