Health Care
We serve a range of critical communications and public relations needs in the health care industry, including:
- Media relations strategy, development and execution – identifying opportunities for engagement, pitching and outreach
- Executive visibility and thought leadership programs
- Social and digital program execution and influencer campaigns
- Strategic communication and integrated marketing planning
- Employee and key stakeholder engagement
- Brand protection and proactive issues management
- Knowledge management – serving as subject matter expert
- Market research – audience segmentation and analysis
Our clients reflect the evolving nature of health care as one of the world’s fastest-growing and largest industries:
- Hospitals
- Outpatient health care
- Nursing and residential care facilities
- Dental care providers
- Vision care providers
- Chiropractic clinics
- Diagnostic laboratories
- Hospice
- Pharmaceutical companies
- Life science companies
- Biotechnology companies
- Medical device manufacturers
- Universities
- Research institutions
- Health care attorneys
- Insurance providers
Results
- Built third-party brand credibility, thought leadership and executive visibility through media and stakeholder engagement including marketing and speaking opportunities at national health conferences; additionally secured placements in Monster.com, The Washington Post, Becker’s ASC & Spine Review and the Tampa Bay Times. Most notably, securing a feature interview with Fox News Channel Chief News Correspondent, John Roberts.
- For an employee auditing project, organized a variety of focus group interviews, facilitated one-on-one leadership interviews and helped develop a quantitative survey distributed to 10,000 employees; additionally contributed insights and developed key themes that drove the larger program strategy, including the new CEO transition program – “100 Days of Listening” – which included town-hall meetings, open door policies and an internally-focused CEO blog.
- In response to reputational issues, successfully deflated negative conversation by implementing an integrated communications approach, while utilizing third-party brand advocates, including the proposal and implementation of an earned, paid, social and owned business strategy; in turn, producing a Medium platform and blog channel content, reported stories (amplified by paid dollars) and a byline published by a top tier medical trade outlet.
- In preparation for the company’s first IPO, worked in partnership with finance and investor relations practice group to create and implement a successful communications program and tool kit, including internal communication memos and recommendations for bolstering employee reviews on Glassdoor, talking points for executive leadership speeches and media interviews, the establishment of the CEO’s LinkedIn and social media presence to boost credibility and generate new business leads and a media kit including press releases, fact sheets, biographies and Q&As, resulting in positive news sentiment around the company’s IPO, an increase in employee morale and millions of organic impressions.
- National media coverage and exposure for physician assistants who specialize in infectious disease during the Ebola outbreak, highlighting that PAs do more than assist general practitioners.
- National campaign and microsite that organized the position for every member of Congress on their positions for several health care issues as a way for the public to use this unbiased information to inform their voting decisions.
- Developed medical conference communications and set up reporter meetings at the company’s booth for the launch of a new product, resulting in extensive trade media coverage and new publication relationships.