- Posted by Poston Communications
- On January 29, 2021
- Accreditation in Public Relations, Poston Communications
We’re proud to announce that Poston Communications Account Supervisor and Video Executive Producer Jackie Labrecque has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation. The announcement was made by the Universal Accreditation Board, a consortium of nine professional communication organizations that directs this competency certification program.
The program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession. The examination is designed for public relations professionals with at least five to seven years of job experience and/or a bachelor’s degree in a communication field. Candidates who successfully complete the rigorous process, including presenting her portfolio to a panel of three peers and sitting for a computer-based Examination, are granted the APR.
“Earning the APR reflects a mastery of the knowledge, skills and abilities needed to succeed in our increasingly complex profession,” said Ann P. Knabe, APR+M, 2020 chair of the Universal Accreditation Board. “Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organizations and clients.”