2018 Legal Marketing Association Conference News Wrapup from New Orleans

LMA’s Your Honor Awards is an international awards program that recognizes excellence in legal marketing. In 2018, there were six categories: Business Development, Business of Law, Client Services, Marketing Management and Leadership, Communications and Technology. These categories align with the LMA Body of Knowledge and cover virtually every discipline within legal marketing. We had the opportunity to chat with Heather McCullough of Society 54, who is serving as the co-chair for this year’s awards.

Q. How would you describe this year’s awards?

A. Dynamic! LMA members took to heart submitting initiatives that they felt passionate about for their firms. There were some standout submissions. Also, the judges were truly engaged and excited about the process, which made it fun. Robert Algeri of Great Jakes was my co-chair. He brought a fresh perspective as we refined our approach and process this year. We spent a lot of time thinking about how to raise awareness and make sure everyone could share their amazing work with the whole organization as we all benefit from this sharing of information.

Q. What was the most interesting submission this year?

A. We saw some exciting submissions that made me think, “OK, now we’re really starting to push the envelope.” There were many initiatives that could be implemented regardless of a firm’s size or geographic location. There was one project in particular that was impressive because of the spend in relation to the output. The final product was something that every firm needs and can certainly add to the budget.

Q. Now that we’re all inspired, what’s next for Your Honor Awards?

A. There’s a lot of energy within the various regions around streamlining their own awards programs. The next step is to harness that energy and enhance the awards overall.

WINNERS

• Business Development
  • Coaching / Training / Planning
    • Honorable Mention – Goulston & Storrs
    • First Place – Baker Donelson
  • Events
    • Third Place – Brooks Pierce
    • Second Place – Jenner & Block
    • First Place – Baker Donelson

• Business of Law
  • Honorable Mention – Eversheds Sutherland
  • Third Place – K&L Gates LLP
  • Second Place – Legal Lean Sigma Institute LLC
  • First Place – DLA Piper *Best In Show*

• Client Services
  • Honorable Mention – Parker Poe
  • First Place – Latham & Watkins LLP

• Communications
  • Brand Enhancement
    • Honorable Mention – Graydon Head & Ritchey LLP
    • Second Place – Kelley Kronenberg
    • First Place – Stackpole
  • Promotional and Collateral Materials
    • Honorable Mention – Graydon Head & Ritchey LLP
    • Third Place – Thompson Hine LLP
    • Second Place – Reinhart Boerner Van Deuren S.C.
    • First Place – Dykema
  • Holiday Mailings / Announcements
    • Third Place – Porter Wright Morris & Arthur LLP
    • Second Place – Riley Safer Holmes & Cancila LLP
    • First Place – Schwabe, Williamson & Wyatt PC
  • Media Relations / PR
    • Honorable Mention – Jackson Walker LLP
    • Honorable Mention – Lightfoot, Franklin & White LLC
  • Content Marketing
    • Honorable Mention – Orrick
    • First Place – Howie, Sacks & Henry LLP

• Marketing Management and Leadership
  • Internal Marketing 
    • Third Place – DLA Piper
    • Second Place – Dykema
    • First Place – Morse, Barnes-Brown & Pendleton, PC

• Technology Management
  • Email Marketing
    • First Place – Bryan Cave
  • Applications and Innovative Use of Technology
    • Honorable Mention – Bradley, ContactEase and CLIENTSFirst Consulting
    • Third Place – Great Jakes Marketing Company
    • Second Place – K&L Gates
    • First Place – Orrick
  • Website Design and Development: Projects Up To $85,000
    • Second Place – Greenfield Belser
    • First Place – fSquared Marketing
  • Website Design and Development: Project Between $85,001 to $185,000
    • Third Place – Keker, Van Nest & Peters LLP
    • Second Place – Levenfeld Pearlstein, LLC
    • First Place – Burns & Levinson LLP
  • Website Design and Development: Projects Over $185,001
    • Honorable Mention – Dinsmore & Shohl LLP
    • Honorable Mention – Pillsbury Winthrop Shaw Pittman LLP
  • Social Media and Engagement
    • First Place – Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
  • Software and Platforms
    • First Place – Bradley, ContactEase and CLIENTSFirst Consulting
    • First Place – Kirkland & Ellis LLP
  • SEO / Analytics
    • Honorable Mention – Thompson Coburn LLP