- Posted by Poston Communications
- On April 8, 2019
- Atlanta, legal marketing, Legal Marketing Association, LMA, lma19
Rise and shine! It’s time for the 2019 LMA Pre-Conference Program Day.
►► What’s Happening at #LMA19 Today
Monday, April 8
Pre-Conference program registration opens at 8:00 a.m. in the Grand Hall foyer on the Exhibit Level (LL2).
Pre-Conference program locations:
- CMO Summit – International South Ballroom, International Tower
- LMA QuickStart® LIVE! – Regency VII
- Impact Marketing for Small and Mid-Sized Law Firms – Centennial IV
- Breakthroughs in Public Relations, Content and Communications – Regency VI
- Rise of the Legal Marketing Technologist – Regency V
- Developing a Roadmap for Deliberate Diversity and Informed Inclusion –Hanover CDE
- Applying Design Thinking Principles to Create Change – Hanover FG
►► Networking, Y’all
Don’t forget to attend this evening’s networking functions!
|4:00 – 5:00 p.m.||CMO SIG Reception
(International Tower, Ballroom North)Sponsored by: Acritas, Thomson Reuters
|4:45 – 5:00 p.m.||Conference Mentoring Program Meet-Up
(Centennial Foyer, Ballroom Level)
|5:00 – 6:00 p.m.||Exhibit Hall Sneak-Peek
(Grand Hall, Exhibit Level)
|5:00 – 6:00 p.m.||First-Timer’s Reception
(Pool Deck, Ballroom Level)
|6:00 – 7:30 p.m.||Exhibit Hall Welcome Reception
(Grand Hall, Exhibit Level)Sponsored by: Qorus
|From 7:30 p.m.||LMA Regional Receptions
Eastern and Western Canada Regions
7:30 – 9:00 p.m. at Max Lagers (320 Peachtree St.)
7:30 – 8:30 p.m. at White Oak Kitchen (270 Peachtree St.)
7:30 – 8:30 p.m. at The Braves All Star Grill (200 Peachtree St.)
New this year! “Do good” while meeting good people
Build a school supply kit for the Kids in Need Foundation by visiting participating booths in the Exhibit Hall. Check your conference bag or visit the registration desk onsite for details.
And join us for the Networking Reception tomorrow evening at Skyline Park at Ponce City Market.
Sponsored by: One North
Bus transportation will be available to-and-from Ponce City Market from 6:00 p.m. to 8:00 p.m. Pick-up and drop-off is located in front of the hotel.
►► Q&A With Jennifer Dulski, Conference Keynote Speaker
Tuesday, April 10, 8:45 – 9:45 a.m., Centennial I-III (Ballroom Level)
Though they may seem diametrically opposed in their missions and methods, the best leaders in both business and social change share one crucial trait: They lead movements.
Drawing on stories of leaders from both the business and activism worlds, Jennifer Dulski will walk through the common steps all successful movement starters take from creating a clear and compelling vision, to mobilizing people around that vision, navigating criticism and effectively persuading decision makers.
She also shares tips for business leaders on how to respond to pressure from change-makers — whether it be your customer base or the general public. Using real case studies, she will show how companies who want to lead are responsive to and engage with their stakeholders.
Learn more about Jennifer here.
Q: What inspired you to write a book on the topic of starting movements and how did you come up with this framework?
A: I have been lucky to watch regular people ignite change in the world. What occurred to me from watching is that there was a similar set of steps and techniques used by people who are Movement Starters.
Q: What has been the most interesting or inspiring piece of feedback or success you’ve heard from someone who has read your book?
A: It has been truly amazing to hear people say that they dogeared pages and that the book helped to drive them forward. I have my own Facebook group called “Purposeful” to help people. Movements may have tremendous variety in their purposes and goals, such as uniting local communities in emergencies, forming a dance company for people with disabilities, helping the deaf in other countries and addressing gender pay equity in large organizations, but the skills of the entrepreneurs and activists are the same.
Q: What part of your book will resonate with LMA attendees?
A: There are two ways individuals can see this content, whether they are trying to drive change in the system in which they work or trying to get people to make change. It’s a marketing message to some degree: How do you create a clear and compelling vision and then mobilize and ask people to join you around that vision?
Q: What is the one thing that you hope attendees will gain from your presentation?
A: I hope they learn to say to themselves: “I can do this.” Most people see things that bother them but don’t do anything. “Why not me?”
Q: Is that where you got the word purposeful?
A: The purposeful theme is interesting because it has a double meaning. One side of the coin is living with purpose. The other is that you are doing something on purpose. Taking conscious action toward something. There is “with purpose” and “on purpose.”
Q: How do in-person gatherings of people with common goals such as conferences contribute to either starting or motivating movements?
A: I spend my day job on working with people who build communities to effect movements. You don’t have a movement until you have a group of people behind it. Conferences or large groups are ideal places to start movements. Sometimes they happen more strategically, and sometimes they happen organically. For example, Facebook hosts an annual leadership summit where we gather community leaders. At that event, one person started dancing and I realized that at a physical gathering where one person or a small group is brave enough to start dancing, we have a movement.
Q: How can an individual take that first step to bring it to life?
A: The first step can be and most often will be a small step. Most wrongfully think that their first step needs to be enormous. But if you look back at the first steps, they are most often small. Send an email to your friends. Call someone to ask for advice. The key is getting started.
Q: What traits can you look for to identify a Movement Starter in your recruiting efforts?
A: Movement Starters have two key skills or attributes. One is that they are courageous. Not “jumping off the cliff” courageous, but rather, someone who is willing to say: “Why not me?” The second characteristic is that they are resilient. They don’t have success overnight, and they face a lot of obstacles. But they are people who, when knocked down, get back up again. Failure is staying down.
Q: What steps can you take as a leader to inspire Movement Starting in your team?
A: Not everyone has to be a Movement Starter, as they are by nature supported by large groups of people. Successful teams have both: Movement Starters and Movement Followers. Having a diverse team is best, including some who start, some who activate and some who communicate about the movement. And the best Movement Starters can create a system to run without them.
Q: Anything else you’d like to share with LMA members?
A: I don’t want people to perceive the question “Are You a Manager or Movement Starter?” as a negative one. I’m not trying to say that managers are not valuable. They are critical! Most managers also can be Movement Starters. What I’m trying to do is push managers into the role – that there must be more they can do!
►►Join us at #LMA19 on social media
►► Things to Know for Tuesday at #LMA19
Bring your registration confirmation barcode for faster check-in.
Dress Reminder! Business casual and we recommend dressing in layers given the change in temperature of the session rooms, foyer and rest of the hotel.
Update your app profile, set your preferences and familiarize yourself with the chat and barcode scanning features to help you make more connections.
- Haven’t download the app yet? Search for LMA 2019 in the Apple or Google Play app store, and use your email address with password LMA2019 (no space) to login.
Attend a complimentary yoga session on:
|Tuesday, April 9
Hosted by: Saturno
|Wednesday, April 10
Hosted by: LexisNexis
Add live demos to your schedule for Tuesday, April 9:
|Drive Practice Growth by Aligning With Your Firm’s Key Client Relationships
Led by: Intapp
|Create Concise, Well-Structured and Clearly Articulated Pitch Content Quickly and Easily Using PitchPerfect
Led by: Enable
|Get That Warm and Fuzzy Feeling – With a Bonus!
Receive a raffle ticket for every $10 donated to the American Red Cross – or Atlanta’s own Women’s Community Kitchen– to help people in need, and you’ll get a chance to win the LMA quilt! Hurry! The first 10 participants will receive a FREE hardcopy of the newly updated Body of Knowledge!
Stop by the LMA membership booth in the Exhibit Hall to learn more.