- Posted by Poston Communications
- On April 7, 2019
- Atlanta, legal marketing, Legal Marketing Association, LMA, lma19
►► Welcome to Atlanta, y’all!
Poston Communications is once again proudly serving as the Legal Marketing Association Annual Conference Daily Conference News sponsor, publisher and editor. This conference is particularly special to us as we celebrate our 15th anniversary of providing excellence in communications to our valued clients in the legal industry. Atlanta is our hometown and we’re excited to share it with you this week.
In the city that’s “too busy to hate,” 1500+ conference attendees will start their day with an email covering the prior, current and next day’s events. Find important tips, news, pictures and stories from conference events, “off the agenda” happenings and highlights from social media.
Check out postoncommunications.com/lma where we’ll post the Daily Conference Newsletter delivered to attendees each morning. The content will also be shared on the conference website as well as across LMA’s and Poston Communications’ social media channels. Look for us during daily Facebook Live segments with conference leaders, speakers and attendees.
While you’re here, be sure to check out some of #TeamPoston’s favorite Atlanta spots near the conference – the locals always have the best recommendations!
Best Place for a Business Lunch:
Best Place to Have a SweetWater 420:
Best Place for Late Night Food:
Best Place to Run:
Best Souvenir Shop:
Best #LMASelfie19 Spot:
►► Things to Know for Monday at LMA19
Monday, April 8
Pre-conference program registration opens at 8:00 a.m. tomorrow (Monday, April 8) in the Grand Hall Foyer on the Exhibit Level (LL2).
Plan your Monday evening, and maximize your networking!
|4:00 – 5:00 p.m.||CMO SIG Reception|
|4:45 – 5:00 p.m.||Conference Mentoring Program Meet Up|
|5:00 – 6:00 p.m.||Exhibit Hall Sneak-Peek|
|5:00 – 6:00 p.m.||First-Timer’s Reception|
|6:00 – 7:30 p.m.||Exhibit Hall Welcome Reception|
|From 7:30 p.m.||LMA Regional Receptions
Eastern and Western Canada Regions
Dress Reminder! Business casual and we recommend dressing in layers given the change in temperature of the session rooms, foyer and rest of the hotel.
Don’t forget to download the conference app to build your personalized agenda, connect with attendees and much more. Here’s how:
- Search for LMA 2019 in the Apple or Google Play app store
- Login using the email address you registered for the conference with and app password: LMA2019
- Update your profile details and indicate your preferences
►► Q&A With the Conference Co-Chairs
Why did you want to serve as co-chair of the LMA Annual Conference?
Andrew: I am so excited and honored to be co-chairing the 2019 LMA Annual Conference in Atlanta with Erin Meszaros. When 2019 LMA President Cynthia Voth offered me this opportunity, I could not accept it quickly enough. The conference is the most substantial event of the LMA calendar and is a date I look forward to every year. I consider my role in this year’s conference to be a major career milestone.
Erin: I echo Andy’s excitement around this opportunity. LMA has made me whom I am today, so I was honored to be asked and to give back to an organization that I believe was instrumental in helping me achieve my own career goals.
What sets the Atlanta annual conference apart from past years?
Andrew: The 2019 LMA Annual Conference is going to be one of the best conferences to date. As you can see from reviewing the conference agenda and brochure, we have selected an amazing keynote speaker, have carved out an additional “general session” for all attendees regarding ABA Rule 5.4 which directly speaks to a hot topic affecting law firms right now and have a great space, The Roof at Ponce City Market, for the Tuesday night reception. I already cannot wait!
I guarantee that if you have attended any LMA conference over the past few years and provided feedback via any avenue (conference app, post-conference email, social media, etc.), Erin, Cynthia and I — in conjunction with the entire Annual Conference Advisory Committee — read each and every one of those comments and took them to heart when not only working with LMA on the overall conference experience, but specifically on the agenda for the educational sessions.
Erin: I am most excited about the abundance of new programming and topics within the 2019 Atlanta agenda – from being on the forefront of hearing from esteemed speakers such as Bill Henderson and Jennifer Dulski as well as breakout discussions that will arm attendees with the tools they need to navigate such a transformative time in the legal industry and our profession.
What do you remember most about the first time you attended the LMA Annual Conference?
Andrew: My first LMA Annual Conference was the 2010 conference in Denver. Although still new to legal marketing, I thought I had an idea of what I was doing, what my colleagues were doing and was aware of current trends in the industry. Boy was I wrong! Although the conference has the potential to be very overwhelming for attendees — especially first timers — I found that the conference committee and LMA did an excellent job of engaging me and other first-time attendees to ensure we had mentors to show us around, introduce us and point us in the right direction. I felt so welcomed by all the attendees and had an amazing experience. I had such a great experience, in fact, that I’ve been to every annual conference since.
Erin: I am not going to divulge the date of my first conference, but let’s just say it was earlier than Andy’s. What I remember fondly are all the people I met around the country that I am still connected to today. Creating my own network of legal marketers I could reach out to when vetting a new idea or looking for a solution to an existing issue allowed me to grow personally and professionally much more quickly than I would have done on my own.
►► Who You Will Meet at the Conference