CEO and General Counsel Dave Poston, Esq. recently hosted an episode of the Legal Marketing Association’s Strategies LIVE! podcast with guest Raychel Lean, American Lawyer Media’s Florida bureau chief.
They discussed developing relationships with journalists, best practices for media pitching on a national scale, and how legal marketers can approach, set and communicate expectations around media relations efforts.
The full episode, “Best Practices for Media Pitching and Building Relationships With Journalists,” is available here.