Shelby Knafel

Content and Marketing Manager

Shelby Knafel leverages nearly a decade of experience in marketing communications, focusing on driving impactful campaigns and fostering brand growth through meaningful relationship-building strategies.

Before joining Poston, Shelby cultivated a deep understanding of lawyers and the legal profession in her pivotal role as the digital marketing manager at the Colorado and Denver Bar Association. During her five years with the Bar Association, she focused her skillset on content creation and strategy, social media management, email marketing and learning to master the fine print. Her highlights include creating a first-ever comprehensive crisis communication plan and social media policy as well as a weekly newsletter that reaches over 13,000 legal professionals across Colorado.

Her strategic, creative approach to digital marketing and communications, coupled with proficiency in content strategy and association membership promotion, enables her to excel in driving brand visibility and engagement for folks from diverse backgrounds.

Shelby is actively engaged in industry leadership and community engagement, serving as the Membership Chair, Assembly Delegate and Programs Committee member for the Public Relations Society of America (PRSA)’s Colorado Chapter. She has also spoken on two national panels and assisted in planning the communications conferences for the National Association for Bar Professionals (NABE).

She’s a proud Boilermaker with a degree in Public Relations and Strategic Communications from Purdue University.

Outside of work, she expresses her creative side through aerial silks, participating in the local circus community in Denver and spending quality time with her two beloved cats, Barnaby and Serena.