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The Impact of Media on Litigation: Measuring Beyond the Threat of “We’ll Go to The Press!” in the Legal Intelligencer

Posted by Dave Poston, co-managing partner and CEO, and Kaden Jacobs, APR, vice president
November 13, 2023

Dave Poston, co-managing partner and CEO, and Kaden Jacobs, APR, vice president, recently penned an article for the Legal Intelligencer discussing legal advertising efforts affecting juror perspectives through concepts such as safetyism.

Their article, “The Impact of Media on Litigation: Measuring Beyond the Threat of “We’ll Go to The Press,” provides advice surrounding the impact of plaintiff attorney advertising efforts on cases, how to measure the impact of media on litigation, and public relations methodologies for measurement.

They write: “By using scientifically validated methodologies, the PR function can serve as a strategic tool for the attorneys on either side of a case which could be critical to convince judges and jurors at trial. The [Universal Accreditation Board] UAB provides additional professional guidance, such as information on focus groups, which are one of the most commonly used methods by attorneys for trial. Focus groups are used to support arguments in various motions practice, such as a Motion for Change of Venue and Motion for Excuse for Cause.”

To read the full article, subscribers can visit the Legal Intelligencer here.