- Posted by Poston Communications
- On February 20, 2020
- Alexa Ferguson, business development, marketing, Poston Communications
Poston Communications is pleased to announce the addition of Alexa Ferguson as a marketing manager in the agency’s Denver office. Ferguson assists in Poston Communications’ own business development initiatives and marketing efforts, including researching target lists and writing proposals. She works closely with agency leadership to help direct marketing campaigns and collaborates with other team members to produce website content, blog posts, awards submissions, bylined articles and social media posts.
Before joining Poston Communications, Ferguson served as a marketing coordinator at a Central Florida-based agency, where she managed the social media strategies and digital marketing tactics of health care clients. Collaborating with brand journalists, she coordinated publication of more than 50 blog articles monthly to inform the community of health care services and trending topics. Her team was recognized by the Florida Public Relations Association Orlando Area Chapter with a 2019 Image Award: Digital Tools of Public Relations Online Audience Engagement.
Ferguson has been an active member of the Florida Public Relations Association. After moving to Denver, she is looking forward to becoming a member of the Legal Marketing Association’s Southwest Region Chapter.
Ferguson is a graduate of the University of Florida, where she earned a degree in public relations and was an active member of the UF Public Relations Student Society of America.