Poston Communications Welcomes Kali Hammond to Orlando Office

Poston Communications is pleased to announce the addition of Kali Hammond as an account supervisor in the agency’s Orlando office. Hammond is responsible for providing strategic communications guidance to professional services clients to drive their businesses forward. She creatively develops strategies with a keen understanding of clients’ business development goals and works to secure valuable opportunities in top media outlets, as well as to develop digital content.

Hammond began her public relations career at the Seminole County Sheriff’s Office in Central Florida, managing daily operations and execution of creative, social and digital media strategies. In this role, she developed critical skills to create informative communications campaigns, including community relations, media relations, strategic planning and website development strategies.

Before joining Poston Communications, she served as an account manager at CCH Marketing, managing social media strategies for health care clients. Hammond collaborated with clients to ensure brand consistency across 32 social media platforms. She led an account team that worked with brand journalists and subject matter experts to craft and submit blog entries to better inform the Central Florida community on health care services and trending topics. Under her leadership, the team was recognized by the Florida Public Relations Association with a 2019 Image Award: Digital Tools of Public Relations Online Audience Engagement.

Hammond earned two undergraduate degrees at Florida State University and a graduate degree at the University of Central Florida. She also has attained doctoral candidacy status at Northcentral University School of Business.