- Posted by Poston Communications
- On October 29, 2019
- content, Krystina Steffen, Poston Communications
Poston Communications is pleased to announce the addition of Krystina Steffen as content services director. Krystina provides best-in-class content services to a diverse and national client base. She directs content strategy, including website development, search engine optimization, social media campaigns, creative collateral and multimedia, and other digital marketing and editorial strategies. As the liaison between the PR and media relations team and content team, Krystina guides the agency’s writers, project managers and freelancers as she provides leadership and quality control support for the life cycle of all projects.
With more than 20 years of experience, Krystina is skilled at effectively guiding clients to develop engaging content, branding and creative direction, launching campaigns that create a call to action and marketing to targeted audiences. She has significant experience in the legal, journalism, real estate, health care, wellness, technology, and luxury retail sectors. Krystina excels as a leader with a big-picture grasp of internal and external client needs to lead companies into the future. Her career has spanned the globe from her roots in Texas, time abroad in England, California and her current home base in Florida.
Krystina earned her bachelor’s degree in journalism from San Francisco State University with a focus on international relations.
About Poston Content
Poston Content’s core knowledge-based marketing services include website pages and bios, client alerts and bylined articles, blog posts and other relevant content projects. Content products cover multiple distribution channels and as digital marketing tactics and video strategies become the norm, clients call on Poston Content for sophisticated multimedia capabilities. The team of award-winning writers, reporters, editors and proofreaders are highly experienced in demonstrating client strengths and connecting with target audiences to further clients’ business development goals.
With processes in place to ensure quality, predictability and ease of management for clients, Poston Communications is known for producing content that meets the highest quality expectations while minimizing the time required for in-house staff. Poston Content frequently serves as an extension to in-house marketing and public relations teams to help clients scale as well as to respond to breaking news. Content services use data-driven audience insights combined with deep experience and creativity to connect with your target audience in meaningful ways that drive revenue.