• Home
  • About
    • Our Team
    • Community Involvement
    • Mission and Values
    • PRecision Curriculum
  • Services
    • Public Relations
    • Content
    • Chambers Law Firm Rankings
    • Crisis & Litigation PR
    • Supreme Court Litigation
    • Media Training
    • Digital
    • Video
    • Poston Programs and Webinars
    • Podcasts
    • Public Affairs
    • CEO and Executive Leadership Communications
    • Internal and Employee Communications
  • Industries
    • Legal
    • Financial Services
    • Real Estate
    • Health Care
    • Architecture, Engineering and Construction
    • Associations & Professional Societies
    • Other Professional Services
  • Results
  • Blog
  • Careers
    • Openings
    • PRecision Curriculum
  • Contact
  • Search
  • Home
  • About
    • Our Team
    • Community Involvement
    • Mission and Values
    • PRecision Curriculum
  • Services
    • Public Relations
    • Content
    • Chambers Law Firm Rankings
    • Crisis & Litigation PR
    • Supreme Court Litigation
    • Media Training
    • Digital
    • Video
    • Poston Programs and Webinars
    • Podcasts
    • Public Affairs
    • CEO and Executive Leadership Communications
    • Internal and Employee Communications
  • Industries
    • Legal
    • Financial Services
    • Real Estate
    • Health Care
    • Architecture, Engineering and Construction
    • Associations & Professional Societies
    • Other Professional Services
  • Results
  • Blog
  • Careers
    • Openings
    • PRecision Curriculum
  • Contact
  • Search

Predicting Your Next Crisis—Natural Disasters

  • Posted by Poston Communications
  • On May 17, 2021
  • crisis, crisis communications

Share This...

Most crises are (to some degree) predictable. And yes, you did read that correctly.

While you may not know the specific details of the next crisis you will be faced with, you can know the type of crisis.

Almost all crisis situations fall into one of several major categories, and that makes them something you not only can—but should—plan for in advance. The best place to start is with a risk assessment of your organization. Setting aside time to comprehensively think through and evaluate possible crisis scenarios you might face in these categories (spoiler alert: natural disasters are one of them) is an essential part of building a resilient organization.

It may sound overwhelming at first, but it doesn’t have to be.

To help you make 2021 the year of resiliency, our team will provide questions and key considerations each month to help you evaluate your organization’s potential risks in each main crisis category. And because hurricane season officially begins this month, we will start with the most obvious—natural disasters.

Below are several questions to help you assess your organization’s readiness:

  • What are the major types of natural disasters you are likely to encounter? List them in order of probability and identify the varying levels of potential impacts on your employees and business operations.
  • Do you have a crisis team in place for situations involving natural disasters? If so, are the roles, functions, and responsibilities for each member clear and specific? Is communication protocol addressed?
  • How will you communicate with employees during a natural disaster? What are the protocols and procedures? Do you have personal contact information for all employees? Do you have emergency contact information for all employees? How will you communicate if power and/or internet are down?
  • Do you have emergency protocols in place for physical office buildings? Do you know what your insurance policy covers related to natural disaster damage? Do you have a backup up plan for essential operations if a particular location is impacted?
  • What are your procedures for remote workers? If employees in one location are impacted, how does your organization respond? How does it continue business operations?
  • How might your clients be impacted? Do you have clients in natural disaster “hot spots”? If so, how is your team prepared to assist and communicate with them? How will you communicate with clients if your team is impacted by a natural disaster?
  • How might your suppliers and vendor partners by impacted by disasters? How would a disruption to their business operations affect your business continuity or ability to serve your clients?

To help catalog your findings, we encourage you to download our risk assessment template and schedule time on your calendar to think through these questions. We also recommend inviting key leaders and colleagues from other functions to gain a comprehensive picture of this area for your organization.

Want to connect with us about preparing your organization for its next crisis? Connect with our team today. 

0 Comments

Recent Posts
  • Poston Adds Award Winning PR Professional to Growing Team
  • House of Content Horrors: Content Writing That Will “Scare” Off Your SEO
  • House of Content Horrors: Five “Deadliest” Legal Marketing Content Boo-Boos
  • House of Content Horrors: The Spooky Font that Haunts Our Nightmares – Hellvetica
  • How to Create Social Media Content in Support of Your Business Goals
Archives
  • December 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • November 2017
  • September 2017
  • July 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • April 2016

4 Tips for Updating Your Mask Policy

Previous thumb

Chambers USA Releases 2021 Rankings of Top Lawyers and Law Firms; What You Need to Know About the 2022 Research Schedule

Next thumb
Scroll

What We Do

  • Services
  • Industries
  • Results
  • Blog

Who We Are

  • Our Team
  • Community Involvement
  • Mission and Values

Poston Communications is a public relations agency focused on professional services companies including law, accounting, architecture, associations, construction, engineering, financial services, health care, human resources, interior design, investment banking, management consulting, real estate, recruiting, technology and venture capital.

404-875-3400 | [email protected]

  • Sitemap
  • Terms of Service
  • Privacy Policy

©2022 Poston Communications LLC - All rights reserved