Prepared for a Cyber Threat? Lessons from a Crisis Communications Expert
- Posted by Poston Communications
- On February 16, 2017
- communications, crisis, cyber breach, cybersecurity
As an executive leader managing communications for both private and public entities, I have found crisis communications to be one of the greatest challenges because there is so much at stake.
Crises often happen rapidly and impact people, reputation and the bottom line. Cybersecurity breaches can happen to any organization, threatening credibility with the invasion into people’s private and confidential information that could lead to secondary crises including litigation and regulatory investigations.
No matter what type of crisis you may face, planning far in advance is essential. An article I authored recently for Property Casualty 360 shares four key tips for dealing with a cyber breach that can apply to any crisis communications plan.
As an insider and part of the crisis leadership team for one of the 50 largest school districts in the U.S., top leaders and elected officials have depended on my communications strategies for a variety of high-risk situations, including litigation, natural and manmade disasters, financial misconduct, technology breaches and sensitive personnel matters. Through these events I’ve transitioned from learning about crisis incidents to living through them.
With the challenges of a 24/7 news cycle and new media, leaders need dependable communications strategies and messaging to guide them through the perils of a crisis to protect brand, image and reputation. At Poston Communcations, our crisis team offers both the expertise and experience to plan and facilitate communications through the most challenging times.
Read the full article from Property Casualty 360 here.