• Home
  • About
    • Our Team
    • Community Involvement
    • Mission and Values
    • PRecision Curriculum
  • Services
    • Public Relations
    • Content
    • Chambers Law Firm Rankings
    • Crisis & Litigation PR
    • Supreme Court Litigation
    • Media Training
    • Digital
    • Video
    • Poston Programs and Webinars
    • Podcasts
    • Public Affairs
    • CEO and Executive Leadership Communications
    • Internal and Employee Communications
  • Industries
    • Legal
    • Financial Services
    • Real Estate
    • Health Care
    • Architecture, Engineering and Construction
    • Associations & Professional Societies
    • Other Professional Services
  • Results
  • Blog
  • Careers
    • Openings
    • PRecision Curriculum
  • Contact
  • Search
  • Home
  • About
    • Our Team
    • Community Involvement
    • Mission and Values
    • PRecision Curriculum
  • Services
    • Public Relations
    • Content
    • Chambers Law Firm Rankings
    • Crisis & Litigation PR
    • Supreme Court Litigation
    • Media Training
    • Digital
    • Video
    • Poston Programs and Webinars
    • Podcasts
    • Public Affairs
    • CEO and Executive Leadership Communications
    • Internal and Employee Communications
  • Industries
    • Legal
    • Financial Services
    • Real Estate
    • Health Care
    • Architecture, Engineering and Construction
    • Associations & Professional Societies
    • Other Professional Services
  • Results
  • Blog
  • Careers
    • Openings
    • PRecision Curriculum
  • Contact
  • Search

Producing Compelling Video Programs Remotely

  • Posted by Poston Communications
  • On August 12, 2020
  • content, public relations, video

Share This...

With many of us working from home during COVID-19 and meeting remotely for the foreseeable future, continuing legal education (CLE) and other law firm programming has all gone online. A recent poll conducted during an Association of Legal Administrators webinar revealed 91% of respondents believe “the changes in working practices, including more remote working, are permanent.” Whether it’s on Zoom or another videoconferencing platform, meeting via video is here to stay.

When your commitment to client service is excellence in all that you do, how do you create a spectacular video program that engages your audience and encourages a collaborative discussion – all from the comfort of your home?

 

How Do You Create Compelling CLE Webinars and Video Content?

The answer lies in how you go about generating a compelling program with video production best practices. We have been coaching law firms and their attorneys related to their CLE programming since mid-March from a distance. We counsel on how to maximize the opportunity to share your knowledge and experience with clients and prospects, but also how to do so effectively and in a polished manner.

 

Five Best Practices for Remote Webinars

1. Create a professional in-office “studio,” see our best practices for getting your backdrop, lighting and sound right.

2. Create surveys that generate data using attendees’ real-time responses to a pre-developed set of questions.

3. Utilize virtual breakout rooms to foster conversations with attendees, encouraging engagement.

4. Invite outside panelists – including economists, government leaders and nationally recognized experts in their fields – to participate.

5. Take the content being developed for these programs and repurpose it across marketing channels, with shorter clips that tease out a topic. For example, in a recent labor and employment update to Fortune 500 general counsel, we generated four, 60-second videos that the hosting law firm is now using in proposals, RFPs, future presentations and on social media.

We are actively producing great content from a distance. Our team can help you remotely from pre-production to post-production. We use a lengthy checklist to ensure we are utilizing best practices in all aspects of the production, guiding you on everything from which video source to use to developing your script and even choosing your wardrobe.

 

Both Programming and Video Quality are Reflections of Your Firm Standards

You might be wondering, “Why would I worry about the quality of this programming if most of my audience will view it remotely?” Certainly, we’ve all peeked into each other’s homes by now, and even know what our favorite journalists’ living rooms look like! The quality speaks to your standards as a firm. If you preach excellence in all you do, then your content must reflect that principle. Taking the extra steps to produce a polished product directly correlates to the care and quality that you pour into your clients daily. No matter how forgiving viewers may be right now, your brand always matters. At the end of the day, videos are a reflection of your attorneys and we know your firm can shine.

 

0 Comments

Recent Posts
  • Poston Adds Award Winning PR Professional to Growing Team
  • House of Content Horrors: Content Writing That Will “Scare” Off Your SEO
  • House of Content Horrors: Five “Deadliest” Legal Marketing Content Boo-Boos
  • House of Content Horrors: The Spooky Font that Haunts Our Nightmares – Hellvetica
  • How to Create Social Media Content in Support of Your Business Goals
Archives
  • December 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • November 2017
  • September 2017
  • July 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • April 2016

Your Chambers USA Questions Answered

Previous thumb

Referees Deserve Your Guidance Before Talking to the Chambers Researcher

Next thumb
Scroll

What We Do

  • Services
  • Industries
  • Results
  • Blog

Who We Are

  • Our Team
  • Community Involvement
  • Mission and Values

Poston Communications is a public relations agency focused on professional services companies including law, accounting, architecture, associations, construction, engineering, financial services, health care, human resources, interior design, investment banking, management consulting, real estate, recruiting, technology and venture capital.

404-875-3400 | [email protected]

  • Sitemap
  • Terms of Service
  • Privacy Policy

©2022 Poston Communications LLC - All rights reserved