- Posted by Jackie Labrecque
- On August 12, 2020
- content, public relations, video
With many of us working from home during COVID-19 and meeting remotely for the foreseeable future, continuing legal education (CLE) and other law firm programming has all gone online. A recent poll conducted during an Association of Legal Administrators webinar revealed 91% of respondents believe “the changes in working practices, including more remote working, are permanent.” Whether it’s on Zoom or another videoconferencing platform, meeting via video is here to stay.
When your commitment to client service is excellence in all that you do, how do you create a spectacular video program that engages your audience and encourages a collaborative discussion – all from the comfort of your home?
How Do You Create Compelling CLE Webinars and Video Content?
The answer lies in how you go about generating a compelling program with video production best practices. We have been coaching law firms and their attorneys related to their CLE programming since mid-March from a distance. We counsel on how to maximize the opportunity to share your knowledge and experience with clients and prospects, but also how to do so effectively and in a polished manner.
Five Best Practices for Remote Webinars
1. Create a professional in-office “studio,” see our best practices for getting your backdrop, lighting and sound right.
2. Create surveys that generate data using attendees’ real-time responses to a pre-developed set of questions.
3. Utilize virtual breakout rooms to foster conversations with attendees, encouraging engagement.
4. Invite outside panelists – including economists, government leaders and nationally recognized experts in their fields – to participate.
5. Take the content being developed for these programs and repurpose it across marketing channels, with shorter clips that tease out a topic. For example, in a recent labor and employment update to Fortune 500 general counsel, we generated four, 60-second videos that the hosting law firm is now using in proposals, RFPs, future presentations and on social media.
We are actively producing great content from a distance. Our team can help you remotely from pre-production to post-production. We use a lengthy checklist to ensure we are utilizing best practices in all aspects of the production, guiding you on everything from which video source to use to developing your script and even choosing your wardrobe.
Both Programming and Video Quality are Reflections of Your Firm Standards
You might be wondering, “Why would I worry about the quality of this programming if most of my audience will view it remotely?” Certainly, we’ve all peeked into each other’s homes by now, and even know what our favorite journalists’ living rooms look like! The quality speaks to your standards as a firm. If you preach excellence in all you do, then your content must reflect that principle. Taking the extra steps to produce a polished product directly correlates to the care and quality that you pour into your clients daily. No matter how forgiving viewers may be right now, your brand always matters. At the end of the day, videos are a reflection of your attorneys and we know your firm can shine.
Jackie Labrecque is a member of Poston’s Crisis Communications and Litigation PR Division, helping clients with high-stakes issues. She also leads Poston’s Video Division, producing stories and compelling content for our clients. She is a seasoned television broadcast journalist with 15 years of visual storytelling experience. Contact her at [email protected].