Results

Clients of Poston Communications have achieved significant new revenue as a result of their public relations strategies.

Our clients in all industry sectors have provided commentary, been mentioned and authored content in a wide range of global media. Earned media placements appearing in important international media and trade publications have resulted in millions of impressions.

Associations

• An advertising program in statewide association newsletters was commenced for less than $15,000 annually and resulted in the professional services firm “owning the marketplace” in seven states.
• The ideas presented to an association for commencing a new sponsorship program resulted in more than $100,000 in funds raised per year.

Legal

• The return on investment for one trade secret and white-collar crime attorney resulted in more than $75,000 in new billings after a three-month effort.
• Unique “roundtable” media opportunities were developed for a top 50 U.S. law firm, providing leading exposure in three of its four markets. This media product was then sold and implemented by the legal publisher nationwide.
• One litigation pitch to and resulting placement in a trade publication delivered seven client sales confirmation and prospect calls.
• A litigation public relations effort resulted in placements in all major media in three designated market areas and multiple new clients.
• A litigation public relations blitz ensured the attendance of five key government officials at trial, surrounded by multiple television, radio, wire and print outlets in a small town more than four hours from the state capital.
• While seeking speaking engagement opportunities for one attorney, a nonprofit organization immediately began sending referrals. The potential pipeline from the organization was more than 500 referrals per year, previously being sent to and shared among only three other attorneys.

Professional Services

• The advertising equivalency for one client’s $3,000 public relations investment resulted in a monthly column valued at more than $200,000 per year.
• An industry-focused campaign resulted in multiple placements for a professional services firm’s clients, solidifying and expanding their relationship.
• The inclusion of members of the media in a company’s annual seminar resulted in a relationship with an editor that lasted more than seven years, as well as numerous placements.
• Co-marketing programs between a computer security company and a law firm were developed, resulting in additional media impressions and multiple joint client projects.

Real Estate

• A targeted media relations program highlighting key competencies for a national construction company led to an increased share of voice in trade and local business media. Designated key messages were included in more than 90 percent of media coverage.
• A national campaign for a net-zero master-planned community resulted in multiple stories by sustainability, conservation and social responsibility reporters. A branded video on sustainability was placed on multiple national news publications, producing thousands of views.
• The reveal of plans for sports-themed mixed-use developments in eight U.S. markets resulted in multiple placements in every market as well as coverage in national news, lifestyle, sports and real estate publications.

A representative client list and client references are available upon request.