Clients of Poston Communications have achieved significant new revenue as a result of their public relations strategies.
Clients have provided commentary, been mentioned and/or authored content in a wide range of global media. This includes The American Lawyer, Associated Press, Atlanta Business Chronicle, Atlanta Journal-Constitution, Bloomberg, CNNfn, Cox News Service, Crain’s New York Business, Creative Loafing, Daily Deal, Daily Journal (Los Angeles and San Francisco), The Daily Report, Financial Times, Houston Chronicle, Inside Counsel, The Lawyer (UK), Legal Week (UK), National Law Journal, New York Law Journal, The New York Times, Texas Lawyer, The Recorder, Reuters, Times (UK), and The Wall Street Journal.
Earned media placements appearing in important international media and trade publications have resulted in millions of impressions.
The return on investment for one trade secret and white collar crime attorney resulted in over $75,000 in new billings after three-month effort.
The advertising equivalency for one client’s $3,000 public relations investment resulted in a monthly column valued at more than $200,000 per year.
An industry-focused campaign resulted in multiple placements for a professional service firm’s clients, which solidified and expanded their relationship.
Unique “roundtable” media opportunities were developed for a top 50 U.S. law firm, providing leading exposure in three of its four markets. This media product was then sold and implemented by the legal publisher nationwide.
Co-marketing programs between a law firm and computer security company were developed, resulting in additional media impressions and multiple joint client projects.
One litigation pitch to and resulting placement in a trade publication delivered seven client sales confirmation and prospect calls.
A litigation public relations effort resulted in placements in all major media in three DMAs and multiple new clients.
A litigation public relations blitz ensured the attendance of five key government officials at trial, surrounded by multiple television, radio, wire and print outlets in a small town more than four hours from the state capital.
An advertising program in statewide association newsletters was commenced for less than $15,000 annually and resulted in the professional service firm “owning the marketplace” in seven states.
The ideas presented to an association for commencing a new sponsorship program resulted in more than $100,000 in funds raised per year.
While seeking speaking engagement opportunities for one attorney, a non-profit organization immediately began sending referrals. The potential pipeline from the organization was more than 500 referrals per year, previously being sent to and shared between only three other attorneys.
The inclusion of members of the media in a company’s annual seminar resulted in a relationship with an editorthat lasted more than seven years,as well as numerous placements.
A representative client list and client references are available upon request.