Crisis and Litigation PR


We view challenges as opportunities.

Our risk management division, Poston Crisis, combines decades of strategic communications and legal experience to bring calm, confidence and command to any situation. No matter the challenge, we have helped dozens of clients successfully overcome threats to their business and reputation.


Our Crisis Communication / Litigation PR Services


Plan. Respond. Advocate.

While there’s no silver bullet in a crisis, there is a silver lining. Our proven method for strategic and high-stakes communication includes a comprehensive suite of services to help our clients plan, respond and advocate.


  • Crisis Communications Plans
  • Litigation Public Relations Strategies
  • Reputation Vulnerabilities Assessment
  • Emerging Issues Management and Tracking


  • Crisis Communication: Rapid Response
  • Strategic Communications Counsel for Litigation Teams
  • Media Relations and Stakeholder Communication
  • Digital and Social Media Integration and Response


  • Proactive Media Relations and Communications Strategies
  • Reputation Management: Corporate and Individual
  • Review Management

Media Training

Poston Communications also offers a comprehensive suite of media training services to complement crisis communications and litigation public relations strategies. View our full list of media training and communications coaching programs.

Trusted to Lead

Poston Crisis has led high-stakes, crisis communication and litigation public relations in the midst of even the most trying situations. Our crisis experience includes:

  • Active Shooter
  • Bomb Threats
  • Compliance & Ethics
  • Corporate Governance
  • Cyber Breaches
  • Child Abuse and Domestic Violence
  • Criminal Activities
  • Data Privacy
  • Death and Homicide
  • Drug Trafficking
  • Environmental Hazards
  • Fraud & Financial Misconduct
  • Foodborne Illness
  • Hospitality and Hotel Management
  • Human Resources / Labor and Employment Issues
  • Legal and Litigation
  • Manufacturing Challenges
  • Mergers and Acquisitions
  • Products Liability Defects
  • Regulatory Matters
  • Religious Misconduct
  • Sexual Harassment
  • Strategic and Succession Planning
  • Weather, Natural Disasters and Acts of God
  • White Collar Crime
  • Workplace Injuries and Issues
  • Whistleblower Investigations

Top 20 Crisis Communications Firm in the U.S.

Poston Communications’ Crisis and Litigation Communications team has been recognized by Chambers as one of the top 20 crisis firms in the U.S., achieving rankings in its Litigation Support and Crisis & Risk Management Guides. These directories list the leading professional services providers, including crisis communications firms, in key markets worldwide. Featuring in-depth coverage of support services globally, the annual guides are an invaluable resource for lawyers, general counsel and private clients working through complicated disputes.

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“Poston Communications has a unique ability to offset potentially negative messaging with positive messages of strength. The Poston team is proactive, thoughtful and resourceful.”

Poston Client,

“What set them apart was the ability to understand what we were concerned about. We are a very satisfied client.”

Poston Client,

“Poston Communications’ ability to understand and appreciate risk, offer proactive solutions, and provide business-centric advice has impressed me.”

Poston Client,

“Their advice is always spot-on and tailored to our firm’s culture and objectives. We’ve come to view Poston as an extension of our communications team and a valued partner to our marketing and business development department.”

Poston Client,

“They continue to impress with their responsiveness, creative insights, and ability to adapt to changing circumstances.”

Poston Client,

Recent Success Stories


Risk Management with Empathy at the Forefront

Following a tragic construction accident, Poston Communications led media relations and community response efforts for one of the nation’s largest contractors. Facing intense scrutiny, our team established and executed a strategic communications plan with empathy and transparency at the forefront. Our proactive approach firmly positioned the contractor in command of the narrative while reinforcing its reputation as an industry leader with the safety record, integrity and leadership to maintain safe and secure job sites.


Protecting Our Clients’ Vision and Investments

When our clients have a vision for the future – and invest in it – they entrust us to protect their interests by navigating complex relationships and communications needs at the highest levels of economic development. For a $650 million project, we developed a communications strategy that kept our client in control of the narrative while creating excitement and support for a bold vision of growth.


Rapid Response for a Ransomware Attack

Our team responded to a ransomware attack on a large school district that left teachers and administrators without access to email or phones. Within a matter of hours, our team developed a comprehensive communications plan to inform district employees, students and their families about the attack and to frequently communicate updates as the district’s legal team and forensic experts worked behind-the-scenes to neutralize the threat. Our work ensured the district maintained its reputation as a trusted, student-first organization among stakeholders and helped to mitigate the disruption.


Politics at Work

For a professional services firm caught in the crosshairs of one of the most contentious presidential elections in United States history, our team provided executive counsel on internal communications, media relations and reputation management. Our focus on providing all audiences with timely, accurate and consistent information bolstered internal and external trust in the firm, creating a strong, ethical foundation for it to maintain and build relationships with its stakeholders while performing exceptional work for its high-profile client.


Regulatory Investigation and Enforcement

Our team is experienced in communicating on behalf of individuals and corporations facing regulatory investigations and enforcement. We understand the nuances of working with top state and federal agencies and executing communications campaigns that are in alignment with our clients’ legal strategies. Over the last year, we have effectively developed and executed campaigns for clients in a broad range of industries, issues and regulatory relationships.


Patient Trust as a Top Priority

When a multi-state diagnostic imaging center learned its email accounts had been compromised, Poston Communications led the effort to notify patients and regain their trust. Our team understands the complex state and federal data breach notification requirements as well as the needs of consumers in the face of uncertainty about their personal health information and other personally identifiable information. We successfully coordinated with organizational leadership and their legal team to effectively communicate with patients and meet the demands of federal regulators.