Digital

 

Everybody has a story to tell. Our digital experience and skills help you rise above the rest.

The Poston Digital team works to understand your business goals and employs a wide range of multimedia and interactive tools and platforms to grow your online presence and community, putting your message at the forefront of clients’ minds.

We use data-driven audience insights combined with deep digital media experience and creativity to connect with your target audience in meaningful ways that drive revenue. We analyze data to ensure the most effective strategies for your business and report success using visual dashboards with quantifiable results.

Through digital marketing tactics such as search engine optimization, website development, social media campaigns and online advertising, we find the right solution to make your story heard.

Our team’s experience includes:

  • Identfying online solutions to connect businesses directly with key target audiences.
  • Leading day-to-day digital operations for business clients and large media organizations.
  • Developing and executing digital media marketing and editorial strategies.
  • Managing social media strategies and engagement across dozens of social media accounts on various platforms.

We are proud to partner with many of the country’s most talented solo, small and large web developers, graphic designers, writers, project managers, app developers, creatives and computer scientists to help you achieve your goals.

Our digital products

SEO

  • Organic Search Research and Audit
  • Paid Content
  • Backlink Partnerships / Sponsorships
  • Earned Backlink PR (Domain and Page Authority Campaigns)
  • Website On-Page SEO
  • Website Content Process Development
  • Website Style Manual
  • Native Content

Digital Insights

  • Digital Marketing Research and Audit
  • Analytics Research
  • Data Visualization
  • Dashboard Development
  • Analytics Reporting

Digital Content

  • Keyword Research and Audit
  • Keyword Optimization
  • Website/Microsite Development
  • Website Content Creation
  • Website Content Project Management
  • Owned Content Calendar
  • Data Creation, Collection, Analysis and Visualization
  • Video
  • Podcasts
  • Infographics
  • App Development

Social Media & Audience Engagement

  • Social Media Research and Audit
  • Community Engagement Strategy
  • Social Media Content Calendar
  • Paid Amplification
  • Influencer Marketing
  • Surveys/Polling
  • Social Media Copywriting
  • Customer Relationship Management (CRM)
  • Social Media Campaign Management

Digital Advertising

  • Paid Search Research and Audit
  • Google Ads
  • Pay Per Click — Online Lead Generation
  • Google Display Network
  • Facebook Audience Network
  • Targeted ad campaigns (trade, local publications)
  • Native Advertising
  • Email Retargeting
  • Geotargeting
  • Paid Social — LinkedIn, Twitter, Facebook, Instagram
  • Media Buying
  • Partnerships and Sponsorships
  • Creative – Design and Copywriting